FESTINO Dryer Revolution
2025-06-11 02:06:45

Revolutionizing Hair Styling with the Innovative FESTINO Dryer: Heat Meets Cool for Style Elevation

FESTINO, a brand under Winners Co., Ltd., has announced a groundbreaking innovation in hair care with the launch of the 'Shiny Nuance Dryer' on June 18, 2025. This revolutionary hair dryer is designed not only to dry hair but also to style it effortlessly through its unique 'Nuance Dry Mode', which intelligently switches between hot and cool air based on the proximity of the dryer to the hair.

Innovative Technology


The standout feature of the Shiny Nuance Dryer is its ability to sense the distance between the device and the hair. When the dryer is close, it emits warm air, and when it moves away, it switches to cool air. This seamless transition encourages long-lasting styles, providing the perfect balance of heat to mold hair into shape and cool air to lock in those styles. By optimizing this temperature control, the dryer helps users achieve lustrous hair with a professional finish, whether you’re lifting the roots for volume or softening your bangs.

The dryer comes equipped with a specially designed 'Nuance Nozzle' that makes it easy to create desired textures, from smooth, natural looks to voluminous curls. The nozzle is easy to attach and detach thanks to its magnet-based design. This thoughtful innovation allows anyone to become their stylist at home, enjoying salon-quality results without the hassle.

Superior Performance


Equipped with 14 air outlets, the Shiny Nuance Dryer delivers an impressive airflow rate of approximately 34.5m per second. This powerful airflow ensures that heat is evenly distributed, rapidly drying hair without creating frizz. The benefit of this design is that you can dry your hair gently while retaining its moisture and luster, thanks to the inclusion of negative ions and far-infrared technology that prevent over-drying. It also means that you can say goodbye to tangled hair and hello to manageable locks.

Lightweight and User-Friendly


Weighing in at just around 350g, the Shiny Nuance Dryer is exceptionally lightweight, featuring a balanced design that reduces arm fatigue during use. The ergonomic angle of the handle allows for comfortable single-handed operation, making daily styling an effortless task.

Customizable Modes & Settings


A key selling point of the Shiny Nuance Dryer is its versatility. With six distinct styling modes and three adjustable airflow settings—Turbo, Dry, and Set—you can cater to your hair care needs regardless of the style you aim to achieve. The Turbo and Dry settings efficiently dry hair, while the Set mode is perfect for the finishing touches, giving you complete control over your styling process.

Stylish and Practical Design


Aside from performance, the aesthetic design of the Shiny Nuance Dryer is meant to complement modern interiors. It comes with convenient accessories, including a clean mesh filter for easy maintenance and a stylish pouch for travel. For those looking to save space, optional wall-mount stands are available, allowing users to keep their stylistic tool organized.

Launching Soon


The launch of the Shiny Nuance Dryer is eagerly anticipated, with pre-orders starting June 11, 2025, on the company's official website and other major retail platforms. With a retail price of 29,700 yen, this innovative product promises to transform how individuals approach hair styling, making it a delightful and efficient experience every day.

FESTINO stands for exciting beauty experiences that cater to users of all levels, aiming to make hair care enjoyable and accessible. The brand encourages everyone to embrace their beauty journey and find joy in their daily routines—one styling session at a time.

For further details about the product and the brand, visit the official FESTINO website at www.festino.jp.


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Topics Consumer Products & Retail)

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