#Japan #Tokyo #FamilyMart #Tochiai-ka #Strawberry Ice Cream

A Sweet New Adventure: FamilyMart's Strawberry Ice Cream

FamilyMart, a well-known convenience store chain based in Tokyo, is celebrating its 45th anniversary in September 2026. The company has been working diligently under the motto of 'Achieving the Best' and aims to introduce the most delicious products that resonate with the local community. As a part of this initiative, on April 14, 2026, FamilyMart will launch a new ice cream flavor featuring the strawberry variety 'Tochiai-ka'. This innovative dessert will be available at approximately 16,400 stores nationwide, priced at 210 yen (tax inclusive 226 yen).

The First Step into the Strawberry Realm

The 'Farm to Convenience Store' series, which supports sustainable fruit production, has made it possible for FamilyMart to explore the world of strawberries for the first time. From its inception, FamilyMart has yearned to introduce a splendid strawberry product. After four years of collaboration with local producers, they have finally found the perfect candidate: 'Tochiai-ka'. Known as a superstar in the 'Strawberry Kingdom' of Tochigi Prefecture, this variety stands out due to its exceptional sweetness, resilience against climate extremes, and a positive impact on farmers' working conditions.

Bridging Tradition and Tomorrow with 'Tochiai-ka'

'Tochiai-ka' was developed to alleviate the burdens faced by farmers amidst increasingly erratic weather patterns. The large, sturdy fruit is less vulnerable to damage, significantly boosting efficiency in harvesting and packing. As one local farmer remarked during interviews, 'Thanks to Tochiai-ka, I can work more comfortably,' reflecting a revived enthusiasm towards sustainable farming. Many farmers feel a sense of immense pride knowing that their hand-grown Tochiai-ka strawberries will be transformed into ice cream and enjoyed across the country.

An Ice Cream with a Heart

In an era where over 300 strawberry varieties vie for attention, it's crucial for exceptional breeds like Tochiai-ka to gain widespread recognition. To help achieve this, FamilyMart has prominently featured 'Tochiai-ka juice' on the ice cream packaging instead of just 'strawberry juice'. This new approach encourages customers to remember the name and become fans, thereby supporting the spread of this easy-to-grow and delicious variety, which ultimately contributes to sustainable agriculture. When you slice the ice cream in half, you're greeted with a charming heart shape, symbolizing the love and dedication of Tochigi farmers. Enjoying this ice cream means supporting the smiles of those who cultivate it, creating an innovative way to 'cheer for' local farming.

Get Connected with the Farmers

FamilyMart continues to emphasize its commitment to community through their dedicated website that highlights their initiatives under the 'Farm to Convenience Store' project. This special page provides in-depth information about the series and the wonderful stories from Tochigi farmers. You can explore this further at FamilyMart's Official Site.

Product Details

• - Product Name: Melting Strawberry Ice Cream
• - Price: 210 yen (tax inclusive 226 yen)
• - Launch Date: April 14, 2026
• - Available Area: Nationwide
• - Description: The new flavor features 27% juice from Tochigi-grown 'Tochiai-ka' strawberries, delivering a rich sweetness and a delightful melting texture. Each bite is a journey into the world of strawberries, balanced perfectly between a luscious fruit juice layer and a creamy gelato layer.

Stay tuned as FamilyMart shakes up the market with this innovative ice cream, ultimately aiming to create a more connected and environmentally friendly future while bringing joy and comfort in every bite. Let's enjoy this new journey and support the farmers with our delicious choices!