Huel Launches Black Edition High-Protein Meal at GNC, Expanding Retail Reach

Huel Expands Retail Presence with New Meal Option

In a major development for health-conscious consumers, Huel® has officially introduced its Black Edition High-Protein Complete Meal in GNC stores across the United States as of May 19, 2025. This marks a significant milestone, as it's the first retail launch for this sought-after product, which aims to cater to those looking for a quick, nutritious meal option without any hassle.

A New Standard in Meal Convenience

Each serving of Huel's Black Edition packs 40 grams of plant-based protein alongside 400 calories, ensuring a balanced meal designed for modern lifestyles. For individuals juggling busy schedules, this meal provides an easy solution to maintain nutritional goals. All you need to do is mix two scoops of the powder with 17 ounces of water, shake, or blend it to create a creamy meal in just moments.

Available in three delectable flavors—Chocolate, Vanilla, and Banana—this launch also expands Huel's existing product line within GNC, which already features the popular Black Edition Ready-to-Drink beverages and Daily Greens powder.

Co-Founder and CEO of Huel, James McMaster, expressed excitement over the new partnership with GNC, stating, "This collaboration allows us to meet the growing demand for convenient, nutritionally complete meals that consumers are asking for. Our mission at Huel is to make balanced nutrition accessible to everyone, and this is a significant step in that direction."

Nutritional Benefits in Every Scoop

Like all Huel products, the Black Edition is fortified with 27 essential vitamins and minerals, utilizing an array of nutrient-rich, plant-based ingredients, including pea protein, flaxseed, brown rice, and organic coconut. This potent meal option is entirely free from artificial sweeteners and boasts a plethora of health benefits backed by scientific research, emphasizing Huel's commitment to promoting healthy living.

To celebrate the launch, customers purchasing the new Black Edition powder in-store at GNC will receive a complimentary Huel shaker bottle, while supplies last—a perfect companion for those who are on-the-go!

A Mission to Change the Food Landscape

Huel was co-founded in 2015 by Julian Hearn, who recognized that many individuals were unable to consume nutritionally complete meals due to time constraints and lack of preparation. With the aim of providing balanced nutrition quickly and conveniently, Huel has emerged as a leading player in the market, selling over 30 million meals globally and making its products available in over 80 countries.

As obesity rates in the United States climb, largely due to reliance on fast food and other nutritionally deficient options, Huel offers a vital solution for those seeking healthier meal alternatives. The company not only targets consumers in the U.S. but aspires to reach a global audience, underlining its mission of providing nutritionally complete meals that are environmentally conscious as well.

For those keen on exploring Huel, more information can be found on their official website. Stay connected with the brand’s journey through their social media outlets, including Instagram, Facebook, and X. To learn more about GNC and their range of health products, visit GNC's website.

Conclusion

Huel's innovative entry into the retail space with its Black Edition High-Protein Complete Meal at GNC represents a notable shift in the convenience food industry. By prioritizing nutritional value and accessibility, Huel is not just catering to the needs of today's consumers but is paving the way for a healthier future.