La Maison du Chocolat
2025-08-21 03:12:52

La Maison du Chocolat Introduces New Concept Stores in Tokyo's Luxury Scene

La Maison du Chocolat Expands in Tokyo



La Maison du Chocolat, a luxury chocolate brand founded in Paris in 1977, is making significant strides in the Tokyo chocolate scene with the opening of three new locations. Notably, the La Maison du Chocolat Newman Takanawa is set to become a cornerstone for chocolate enthusiasts,

A Groundbreaking Opening


Scheduled to open on September 12, 2025, this boutique will represent the largest of its kind globally, covering over 211 square meters. The concept shop will feature an inviting atmosphere reminiscent of a Parisian apartment, where visitors can indulge in an array of chocolate innovations. Signature items like the Caviar Chocolate Tart and Chocolate Margarita will headline the menu, alongside various selections aimed at expanding the chocolate experience beyond traditional sweets.

A Chic New Destination


The store aims to blend casual sophistication with the luxury you expect from La Maison du Chocolat. The interior will be designed to provide a luxurious shopping experience while emphasizing a new perspective on how chocolate can be savored throughout the day. This invites patrons to engage with chocolate not just as a dessert but as an all-day indulgence.

Revitalizing Existing Locations


In addition to the grand opening of the Takanawa location, La Maison du Chocolat will be renovating its longtime Seibu Ikebukuro store, also set to relaunch on September 17, 2025. The revamped store will occupy the underground level of the Seibu Ikebukuro flagship, allowing ease of access for shoppers in the area.

Moreover, a new salon, the La Maison du Chocolat Seibu Ikebukuro Salon, will kick off its operations on September 19, 2025, covering around 103 square meters and designed to host 20 guests. This salon will not only offer a curated selection of chocolates but also feature exclusive chocolate boxes inspired by Dior fragrances Miss Dior and J’adore.

An Immersive Experience Awaits


With this new expansion, La Maison du Chocolat endeavors to introduce a captivating universe themed around Art de Vivre, which encourages customers to appreciate the art of living through exquisite chocolate. Visitors can expect a blend of delightful tastes and stylish space, making these locations more than just a shop; they become a destination where luxury chocolate meets an enriching lifestyle.

Store Details


1. La Maison du Chocolat Newman Takanawa
  • - Opening Date: September 12, 2025
  • - Floor Area: ~211 square meters
  • - Number of Seats: 45
  • - Address: 2-21-2 Takanawa, Minato-ku, Tokyo, 108-0074

2. La Maison du Chocolat Seibu Ikebukuro
  • - Opening Date: September 17, 2025
  • - Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo, 171-8569

3. La Maison du Chocolat Seibu Ikebukuro Salon
  • - Opening Date: September 19, 2025
  • - Floor Area: ~103 square meters
  • - Number of Seats: 20
  • - Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo, 171-8569

Whether you’re a longtime aficionado or a curious newcomer, La Maison du Chocolat’s new establishments are set to redefine your chocolate experience in the heart of Tokyo's vibrant retail landscape.


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Topics Consumer Products & Retail)

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