#London #United Kingdom #XTM International #Transifex #Localization Technology

XTM International Expands Its Localization Leadership

XTM International, recognized as a global frontrunner in localization technology, has recently unveiled its acquisition of Transifex, an innovative SaaS-based platform designed for localization and translation management. This strategic acquisition is set to transform the way businesses approach digital content translation, emphasizing speed, efficiency, and a seamless user experience.

Integrating Advanced Technologies for Enhanced Localization

The synergy between XTM and Transifex is expected to not only bolster XTM's leadership in the localization sector but also fast-track its mission to deliver scalable and efficient solutions to global businesses. By harnessing Transifex's sophisticated AI capabilities, companies will benefit from a more seamless localization process that caters to the demands of today’s digital consumers.

Meeting Modern Localization Needs

Today’s consumers expect immediate and tailored experiences that resonate in their native language across various digital platforms. As a result, businesses require a localization approach that is not only integrated into their content development workflows but is also capable of real-time adaptation. By incorporating Transifex’s dynamic tools with XTM's enterprise-grade translation management platform, the combined entity is set to fill crucial gaps in the localization landscape.

Key Benefits of the Acquisition:

1. Real-Time Localization: Through Transifex, businesses can effortlessly update translations across their digital channels without the need for extensive code redeployment or integrating complex third-party systems. This functionality promises next-level agility that empowers brands to keep pace with market changes and consumer expectations.

2. Enhanced Workflow for Developers and Marketers: With user-friendly in-context editing features, marketers can manage multilingual content more efficiently. Developers will also find their workflows streamlined through low-code continuous integration and continuous deployment (CI/CD) integrations offered by Transifex.

3. AI-Powered Localization Solutions: By integrating advanced AI translation and quality assurance tools from Transifex, XTM is positioned to offer human-grade translations at a fraction of the time and cost, significantly improving the process of entering new markets.

An Endorsement from the Industry

Arno Hoogenhuizen, CEO of Lendahand, expressed the transformative impact of Transifex on their multilingual content approach: "The platform’s seamless integration with our systems and the power of Transifex AI enabled us to automate translations, allowing us to focus on larger strategic goals without the burdens of manual content updates."

Future Directions & New Opportunities

Ian Evans, CEO of XTM International, highlighted the strategic significance of this acquisition: "By welcoming Transifex into the XTM family, we unlock potential for real-time, AI-powered content localization that seamlessly integrates into modern workflows. Our clients will enjoy quicker multilingual content delivery that meets the growing demands for personalized experiences across channels."

Chris Menier, CEO of Transifex, added that this acquisition represents an innovative step towards a unified technology approach that combines enterprise-grade solutions with agile, AI-driven features. Together, the firms are dedicated to providing fast, efficient, and scalable ways for businesses to meet the increasing need for real-time localized content.

About XTM International

XTM specializes in optimizing localization processes for enterprise-grade clients, allowing them to penetrate global markets more quickly and cost-effectively. Leveraging cutting-edge AI technology and supporting over 220 languages, XTM serves a diverse range of more than 25,000 active users worldwide.

In conclusion, the merger between XTM International and Transifex signifies a major evolution in the localization technology domain, promising enhanced operational capabilities in a globalizing economy.