#Japan #Tokyo #Rakuten #HARU #Nijito

Haru's Outstanding Achievement in Beauty

Haru, a head beauty brand managed by Nijito, has recently been recognized as the winner of the "Shop of the Month" award in the beauty, hair care, and nail category from Rakuten, a leading e-commerce platform in Japan. This accolade is particularly significant as Haru was chosen from over 50,000 shops based on customer reviews and satisfaction.

Excellent Sales This Summer

The summer of 2025 was particularly fruitful for Haru, thanks to the positive response to their seasonal offerings such as the "kurokami scalp - summer recipe" and the "haru shampoo selectable set." The demand for effective hair care during the hot season led to a notable uptick in sales, with customers praising the refreshing feel and seasonal scents of the "kurokami scalp" product, tailored for summer.

Moreover, the versatility of the "haru shampoo selectable set" allowed users to choose from a variety of shampoos, catering to different lifestyles and family needs. This adaptability significantly contributed to the brand's stellar sales performance this summer.

Award Ceremony Overview

The "Shop of the Month" event is an initiative by Rakuten that highlights exceptional shops on its platform based on customer feedback and ratings. Haru's recognition in this highly competitive environment speaks volumes about the loyalty and satisfaction of its customers.

You can check the official award announcement through Rakuten's award listing page.

Comments from the Shop Manager

The team at Haru expressed immense joy receiving this award. According to a representative from Haru's online store, the honor reflects the company's commitment to its customers. "This award is a testament to the loyalty of our customers who incorporate our products into their daily routines. We strive to deliver a 'head beauty' experience that brings color and positivity to their lives, and we will continue to enhance the quality of our products and services," they stated.

About Haru

Haru’s flagship product, the "kurokami scalp (haru shampoo)," has reached over 7 million units sold since its launch 12 years ago. The brand emphasizes the importance of self-care, promoting a new routine titled “head beauty,” encouraging individuals to take time for themselves. With products available across 4,000 stores and major online platforms, Haru aims to support customers in living beautifully and authentically.

For more details, visit the haru online shop or their Rakuten online shop. Additionally, Haru can be found on Instagram.

About Nijito

Nijito is a company dedicated to supporting individuals who strive to maintain their authenticity in a constantly changing world. As a pro-aging company, Nijito aims to foster a society where everyone can embrace their true selves. With the motto "Every day is a new day," the company continuously works towards creating a more positive, authentic experience in everyday life.

Company Overview

• - Company Name: Nijito Co., Ltd.
• - Headquarters: 8F, Shiba Park Building, 2-2-22 Shiba Koen, Minato-ku, Tokyo
• - Fukuoka Office: 6F, Pietro Building, 3-4-5 Tenjin, Chuo Ward, Fukuoka City
• - Contact: Tel: 092-713-5778 | Fax: 092-400-0848 | Email: [email protected]
• - Website: nijito.jp