Celebrate Love Live! Series 15th Anniversary with a Special Pop-Up Store in Akihabara

Celebrate the 15th Anniversary of Love Live!

The beloved Love Live! series is marking its 15th anniversary with an exciting pop-up store opening at Atre Akihabara 1. Running from December 26, 2025, to January 15, 2026, this limited-time event promises fans a unique shopping experience filled with exclusive merchandise and themed decorations.

Event Details

The Love Live! Pop-Up Store, organized by Bandai Namco Filmworks, will take place in the event space on the 12th floor of Atre Akihabara. Visitors can expect a vibrant atmosphere as the venue will be fully decorated with original illustrations celebrating the iconic characters from the franchise. This initiative aligns with the collaboration between Love Live! series and Atre Akihabara, known as the Atre Jack.

During the event period, fans will have the opportunity to purchase new products that feature newly illustrated uniforms of the μ's members. Moreover, shoppers spending ¥3,000 (including tax) will receive an original gift—a clear file—randomly chosen from a set of ten designs.

Timing and Location

- Location: Atre Akihabara, 12th floor event space, 1-17-6 Sotokanda, Chiyoda City, Tokyo.
- Event Duration: December 26, 2025 (Friday) to January 15, 2026 (Thursday).
- Closed on: January 1, 2026 (Thursday).
- Operating Hours: 10:00 AM - 9:00 PM. (Note that hours may vary according to Atre Akihabara's guidelines.)

Due to expected high attendance, customers should be aware of a reservation system in place for initial opening days, specifically December 26 to 28. Reservations will be conducted on a first-come, first-served basis.

Reservation Guidelines

To secure a spot, fans can register through Namco Parks, which is operated by Bandai Namco Amusement. New users must register for a Namco Parks account to participate in the reservation system. Reservations for entry will be available during the following time slots:

- December 26: 10:15 AM - 8:30 PM
- December 27: 10:15 AM - 2:30 PM
- December 28: 10:15 AM - 2:30 PM

Interested individuals can apply for reservations starting from December 19, 2025, at 6:00 PM. However, reservations will cease once capacity is reached.

Important Notes

Attendees are encouraged to read all guidelines and terms of service before applying. Tickets are non-transferable and cannot be duplicated or falsified. Additionally, possession of a ticket does not guarantee specific products or bonuses due to limited quantities, which may lead to sell-outs. Cooperation with staff instructions is essential for a smooth experience, and any changes or cancellations in the event will be communicated via the official Love Live! social media channels.

For those who miss out on the limited initial entries, free entry is planned for December 27 after 3 PM and December 28 after 3 PM. However, entry may still be regulated depending on crowd levels.

About Love Live!

Since its inception, the Love Live! franchise has brought fans a rich narrative centered on students pursuing their dreams through music and friendship. As the first series in this expansive universe, the original Love Live! anime premiered in January 2013, following the story of the school idol group μ’s. The blend of heartwarming storytelling, memorable music, and captivating performances has solidified Love Live! as a cornerstone of idol culture.

As the series continues to evolve, fans eagerly await new announcements, including the recently unveiled new project, 'Ikiz Live! Lovelive! Bluebird.'. Expect much more to come from this celebrated franchise as it further engages with its loyal fanbase.