#Japan #Shinjuku #Perfume #Track #Lumine Shinjuku

Exciting New Chapter with track's Store Opening

The Japanese natural care brand track is all set to unveil its first direct store in East Japan at Lumine Shinjuku on September 17, 2025. As part of the grand opening celebrations, track has organized a series of exclusive promotions that will surely delight customers. The brand's ethos revolves around promoting a more comfortable and enjoyable daily life, and the store will reflect this commitment to quality and care.

Store Information

• - Address: 160-0022, Shinjuku, Tokyo, Shin Shinjuku 3-38-2, Lumine Shinjuku, 2nd Floor
• - Phone: 03-3345-8170
• - Opening Hours: 11:00 AM to 9:00 PM (subject to the mall's closure days)

To mark this occasion, track will introduce an exclusive perfume named _“Lily Mist Night”_. This scent is inspired by the tranquil charm of autumn evenings, blending delightful tea notes with the freshness of cotton. It opens with a bright touch of bergamot, unfolding into floral and tea depths, before settling into a soft musk and sandalwood finish. Only 100 units will be available, each featuring a unique serial number, promoting a sense of exclusivity. This perfume is priced at 4,290 JPY (tax included) for a 20ml bottle, and availability is limited, so early visits are encouraged.

New Product Launch: track Milk Cream

The highly anticipated track Milk Cream will also see its early release at the Shinjuku store on the same opening day. Officially launching nationwide on September 20, 2025, this versatile cream can be used as a styling preparation or an out-of-bath treatment, perfect for hair, body, and hands. Shoppers can experience this product's delightful texture and aroma before anyone else.

Celebrating 5 Years of track

September also marks the 5th anniversary of track, set for September 21, 2025. To express gratitude to loyal customers, track will roll out anniversary-exclusive promotions across all stores, including Lumine Shinjuku, Luqia, and Takashimaya Gate Tower Mall.

Special Gifts for Purchases

Customers spending over 11,000 JPY at the opening will receive a complimentary No. 3 Bath Salt. This luxurious product, enriched with nourishing plant ingredients, offers a floral and citrus scent reminiscent of osmanthus. It promises to elevate your bathing experience, making it a perfect addition to your relaxation routine.

Popular Limited Edition Diffuser

In response to customer requests, track will also sell its popular No. 3 Diffuser in a limited edition with a glass bottle. The inviting, airy fragrance strikes a balance that makes it perfect for the upcoming season and adds a warm ambiance to living spaces. It is a unisex scent, making it an ideal gift, especially with its delightful packaging.

As the opening of track’s Lumine Shinjuku store approaches, excitement is building among fans and potential customers. track's dedication to creating products that enhance everyday life is evident through these initiatives. In addition to the outlined promotions, shoppers will have the chance to enjoy track's unique services, such as track bar and my track. The store will showcase the complete range of products, so be sure to come in, explore, and find your new favorites.

Experience the world of track at the new Lumine Shinjuku store!

Visit Us: Website | Instagram: track_jp | Twitter: track_jp | TikTok: track_jp

Company Contact: Joel Roty Co., Ltd. Osaka, Japan

• - Phone: 06-6300-7920
• - Address: Nishinomiya Hara 3-3-87, Yodogawa-ku, Osaka

Let’s celebrate this exciting new chapter together!