Matsuya Launches New Creamy Soy Milk Pudding Dessert
Matsuya Foods, headquartered in Musashino, Tokyo, is set to unveil a delightful new addition to its menu — the rich and creamy Soy Milk Pudding. This exquisite dessert will be available starting at 10 a.m. on July 14, 2026, at selected Matsuya locations across Japan, excluding stores in Okinawa.
The Soy Milk Pudding is crafted to offer a true taste of traditional Japanese dessert culture with its smooth and melting texture, providing a perfect treat for those looking for something sweet post-meal or during a casual café break. What sets this pudding apart is its blend of authentic flavor and high-quality ingredients, making it a standout choice on the menu.
Each serving comes paired with luxurious Kuromitsu (a dark syrup) and aromatic Kinako (roasted soybean flour), perfectly complementing the pudding's rich soy milk flavor. The pudding’s creamy consistency combined with the topping's sweetness and nuttiness creates a harmonious experience for the palate. You can enjoy this delightful treat by adding your desired amount of Kuromitsu and Kinako, enhancing the overall enjoyment.
In addition to the delicious flavor, Matsuya is offering an exclusive promotion for customers who order through the official Matsuya app. By utilizing the app, customers can snag the pudding for just 180 yen, which is 30 yen cheaper than the regular price. Additionally, when the pudding is ordered as part of a main menu set, the price drops by another 20 yen. This initiative not only emphasizes Matsuya's commitment to providing tasty, affordable options for dessert lovers but also encourages the use of the Matsuya app for a convenient ordering experience.
Customers can expect the Soy Milk Pudding to be a perfect addition to their meals, whether they're enjoying a hearty bowl of Gyudon (beef bowl), curry, or set meals. The introduction of this dessert represents Matsuya's dedication to enhancing customer satisfaction by diversifying its menu offerings with authentic and delicious Japanese sweets.
The Soy Milk Pudding is anticipated to become a new favorite for patrons visiting Matsuya locations nationwide, and it’s an exciting development for those looking to indulge in a light yet flavorful dessert. Whether it's the end of a meal or a sweet treat during a break, this new offering is sure to delight the taste buds.
So mark your calendars for July 14, and be among the first to try Matsuya's latest sweet innovation. Don't miss out on the opportunity to enjoy this addition to traditional Japanese desserts, and make sure to take advantage of the special pricing through the Matsuya official app for extra savings as you treat yourself to this rich and creamy Soy Milk Pudding!
The Soy Milk Pudding is crafted to offer a true taste of traditional Japanese dessert culture with its smooth and melting texture, providing a perfect treat for those looking for something sweet post-meal or during a casual café break. What sets this pudding apart is its blend of authentic flavor and high-quality ingredients, making it a standout choice on the menu.
Each serving comes paired with luxurious Kuromitsu (a dark syrup) and aromatic Kinako (roasted soybean flour), perfectly complementing the pudding's rich soy milk flavor. The pudding’s creamy consistency combined with the topping's sweetness and nuttiness creates a harmonious experience for the palate. You can enjoy this delightful treat by adding your desired amount of Kuromitsu and Kinako, enhancing the overall enjoyment.
In addition to the delicious flavor, Matsuya is offering an exclusive promotion for customers who order through the official Matsuya app. By utilizing the app, customers can snag the pudding for just 180 yen, which is 30 yen cheaper than the regular price. Additionally, when the pudding is ordered as part of a main menu set, the price drops by another 20 yen. This initiative not only emphasizes Matsuya's commitment to providing tasty, affordable options for dessert lovers but also encourages the use of the Matsuya app for a convenient ordering experience.
Customers can expect the Soy Milk Pudding to be a perfect addition to their meals, whether they're enjoying a hearty bowl of Gyudon (beef bowl), curry, or set meals. The introduction of this dessert represents Matsuya's dedication to enhancing customer satisfaction by diversifying its menu offerings with authentic and delicious Japanese sweets.
The Soy Milk Pudding is anticipated to become a new favorite for patrons visiting Matsuya locations nationwide, and it’s an exciting development for those looking to indulge in a light yet flavorful dessert. Whether it's the end of a meal or a sweet treat during a break, this new offering is sure to delight the taste buds.
So mark your calendars for July 14, and be among the first to try Matsuya's latest sweet innovation. Don't miss out on the opportunity to enjoy this addition to traditional Japanese desserts, and make sure to take advantage of the special pricing through the Matsuya official app for extra savings as you treat yourself to this rich and creamy Soy Milk Pudding!
Topics Consumer Products & Retail）
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