#Lotte #Matcha #Coolish

Lotte Introduces Long-Awaited Matcha Latte Flavor

In an exciting announcement, Lotte Co., Ltd. reveals the return of the long-awaited matcha flavor to its Coolish brand after a twelve-year hiatus. Set to launch on April 21, 2025, this unique “drinking ice” product features an exquisite blend of two types of finely ground matcha, carefully crafted to create the delightful "Coolish Matcha Latte" flavor. The timing, right in sync with the refreshing spring season, encourages everyone to indulge in this new treat as the weather warms up.

What Makes the Coolish Matcha Latte Special?

The Coolish Matcha Latte presents an easy and convenient way to enjoy ice cream. Specifically designed to be consumed with one hand, the product boasts a variety of features that enhance the overall experience:

• - Unique Textural Appeal: The incorporation of fine ice granules provides a refreshing sweetness paired with a creamy and smooth mouthfeel.
• - Artisanal Matcha Blend: Lotte has blended two kinds of traditionally stone-ground matcha to achieve a perfectly balanced flavor profile. A special roasted matcha sourced from Kirishima, Kagoshima Prefecture (0.2% in the product) delivers a pleasant aroma, while the balanced bitterness and umami of the Nishio matcha from Aichi Prefecture (0.3% in the product) complement it beautifully.
• - Pleasant Aftertaste: The aftertaste is gentle and mellow, making it an ideal refreshment for warm days ahead.

Important Product Details

• - Product Name: Coolish Matcha Latte
• - Release Date: April 21, 2025
• - Availability: Nationwide in Japan
• - Product Type: Lactose Ice Cream
• - Content Volume: 135ml
• - Suggested Retail Price: 183 yen (tax included)

It’s important to note that as a frozen product, once Coolish melts, refreezing it alters its quality.

Coolish Multi with Calpis: A Double Delight

In addition to the Matcha Latte, Lotte is also debuting the "Coolish Multi Calpis® & Calpis® Grape" on the same day, April 21, 2025. This product is a collaboration with the beloved beverage brand Calpis® and offers another layer of convenience and fun. The Coolish Multi line features a mini size, perfect for kids and on-the-go snacking while minimizing mess. Featuring two flavors of Calpis® inspired Coolish, each box contains six, 80ml portions: three of each flavor.

Product Features of Coolish Multi

• - Convenient Feasting Options: Like its Matcha counterpart, this Coolish Multi version can be enjoyed with one hand.
• - Collaboration with Calpis®: This offering represents how popular beverage meets innovative frozen dessert.
• - Assorted Flavors: The box contains three units each of Coolish Calpis® flavor and Coolish Calpis® Grape flavor.
• - Mini Size Portions: Each portion is 80ml, making it ideal for quick refreshment.
• - Product Details:

- Product Name: Coolish Multi Calpis® & Calpis® Grape
- Release Date: April 21, 2025
- Availability: Nationwide in Japan
- Content Volume: 480ml (80ml × 2 varieties)
- Suggested Retail Price: Approximately 626 yen (tax included)

As part of a promotional effort, Lotte has introduced the superhero