YinzCam Welcomes Digital Expert Russell Green as Vice President to Lead European Expansion

YinzCam Appoints Russell Green as Vice President

YinzCam, a prominent developer of mobile applications and software for the professional sports industry, recently announced the appointment of Russell Green as its first Vice President. This significant move aims to bolster the company’s expansion efforts in the United Kingdom and across Europe.

Russell Green, who will operate out of London, brings over 15 years of extensive experience in digital strategy, particularly within the sports and automotive sectors. Prior to joining YinzCam, he served as the Head of Digital Products at Tottenham Hotspur, where he played a crucial role in enhancing the club's digital offerings. His journey also took him through pivotal positions at the Football Association and the BMW Group UK, where he leveraged his digital marketing and development skills.

At YinzCam, Green will focus on expanding the company's footprint in Europe, working closely with stakeholders from various sports teams, leagues, and venues. He is enthusiastic about the opportunity, stating, "To be trusted with YinzCam’s growth in my home market is a real honor, and I want to thank Priya and the team for trusting me with that."

This strategic appointment aligns with YinzCam’s broader goals of improving customer success in Europe and establishing a new office within the U.K. The expansion is expected to fortify existing partnerships and foster new collaborations within the vibrant sports ecosystem.

Priya Narasimhan, the founder and CEO of YinzCam, expressed her excitement about Green joining the team, stating, "Russell brings vision, innovative ideas, product expertise, and his love of all things sport to YinzCam. His integrity and intellect set him apart. I have come to value, appreciate, and admire him as a person and as a professional."

Green's responsibilities will also include participating as a speaker at YinzCam's 2025 Global Sports Summit in Pittsburgh, where industry leaders will gather to discuss innovations and best practices. There, he will contribute insights gathered from his experience with Tottenham Hotspur, where YinzCam and the club collaborated to introduce features such as live match-day predictions and digital ticket memories within the Spurs app.

Russell Green holds a degree in Product Design from the University of Leeds and is an avid sports enthusiast, participating actively in football and golf. He lives in proximity to London with his wife, Sarah, and their three sons. His passion for sports and its impact on society drives his commitment to bringing cutting-edge technology and innovations to fans.

As a leading vendor in the sports app sector since its foundation at Carnegie Mellon University in 2009, YinzCam has been at the forefront of mobile technology for sports, boasting over 140 million app installs across various leagues and organizations worldwide. With the new leadership in Europe, YinzCam is poised to continue revolutionizing the way fans engage with sports through technology.

Conclusion

The future appears promising for YinzCam, especially with Russell Green leading its initiatives in Europe. His extensive background in digital products, particularly within a high-profile sports organization, is expected to result in enhanced customer experiences and increased market presence. As YinzCam moves forward, Green’s leadership could redefine how sports technology serves fans and organizations alike.