#Eye Care #Spring Campaign #La Prairie

La Prairie's Spring Eye Treatment Campaign

La Prairie, the renowned luxury skincare brand from Switzerland, is set to launch its Spring Eye Treatment Campaign, aimed at addressing the skincare concerns of the delicate eye area, from February 18 through March 31, 2026. As the seasons change, environmental factors can take a toll on sensitive skin around the eyes, leading to dryness and loss of firmness. The campaign emphasizes the importance of early intervention and personalized care to maintain a healthy complexion.

Quick Eye Treatment Experience

During this campaign, customers can partake in an approximately 15-minute quick eye treatment experience at La Prairie counters. Skilled specialists will assess individual skin conditions and lifestyle habits to provide tailored skincare advice, ensuring the optimal care for the delicate eye area.

Understanding the nuances of eye care is vital, especially during transitions into spring when dryness can lead to dullness and a lack of firmness—a crucial aspect that can significantly impact one’s overall appearance. By proactively engaging with skincare routines, the health and vibrancy of the skin can be preserved.

Learning Effective Home Care Techniques

The quick treatment experience not only involves a soothing application of products but also includes guidance on proper application techniques for home care. Customers will learn how to apply products effectively starting from the lower eyelid to the upper eyelid, integrating methods that flow from the outer to the inner corners of the eyes, finishing with gentle strokes toward the temples. This approach transforms daily skincare routines into a relaxing and enjoyable ritual.

Limited-Edition Eye Care Kits

In conjunction with the campaign, La Prairie will offer exclusive, limited-edition eye care kits tailored to specific concerns. Each kit offers a unique selection derived from La Prairie's esteemed collections, catering to various needs of the eye area.

Skin Caviar Collection

• - SC Concentrate Kit (Price: ¥67,870 including tax)

- SC Concentrate Eye Serum (20mL)
- SC Essence-in-Lotion (10mL)
- SC Liquid Lift N (5mL)

• - SC Luxe Eye Cream Kit (Price: ¥62,150 including tax)

- SC Luxe Eye Cream (20mL)
- SC Essence-in-Lotion (10mL)
- SC Liquid Lift N (5mL)

White Caviar Collection

• - Illuminating Eye Kit (Price: ¥91,080 including tax)

- Illuminating Eye Extraordinary (20mL)
- WC Light Infusion Essence (5mL)
- WC Lumiere Extrème (3mL)
- Foam Cleanser (50mL)

Pure Gold Collection

• - Pure G Radiance Eye Kit (Price: ¥102,300 including tax)

- Pure G Radiance Eye Cream (20mL)
- Pure G Radiance Essence (10mL)
- Pure G Radiance Concentrate (5mL)
- Foam Cleanser (50mL)
- Note: Refill prices available at ¥92,070 including tax

Platinum Rare Collection

• - PT Rare HR Eye Elixir Kit (Price: ¥158,290 including tax)

- PT Rare HR Eye Elixir (15mL)
- PT Rare HR Life Lotion (10mL)
- PT Rare HR Elixir (5mL)
- Foam Cleanser (50mL)

• - PT Rare HR Eye Cream Kit (Price: ¥158,290 including tax)

- PT Rare HR Eye Cream (20mL)
- PT Rare HR Life Lotion (10mL)
- PT Rare HR Elixir (5mL)
- Foam Cleanser (50mL)

Note: All kits are available in limited quantities and are subject to sell out.

About La Prairie

La Prairie seamlessly blends Swiss aesthetics and science, forming a luxury skincare legacy. The brand is well-known for its Skin Caviar Collection, elevating the benefits of caviar through advanced science to impart rich firmness and radiance to the skin. Its philosophy of pursuing