Celebrating 35 Years of JTB's Guided Tour Brand 'Tabimonogatari'

JTB's 'Tabimonogatari' Celebrates 35 Years of Uniting Travelers

JTB Corporation is excited to commemorate the 35th anniversary of its guided tour brand 'Tabimonogatari.' Since its inception in 1991, this brand has created unforgettable travel experiences tailored to the desires of its customers. As part of the anniversary celebrations, JTB is launching a customer participation contest titled "Make Your Dream Come True! Your Travel Story," starting April 16. This initiative not only expresses gratitude to loyal customers but also emphasizes the importance of sustainable tourism practices.

Crafting Future Journeys Together

The contest invites participants to submit their ideas for the "ideal travel experience." Winning submissions will be transformed into actual travel packages, allowing the winners to see their dreams realized. This approach reflects JTB's commitment to listening to customer feedback and integrating it into product development. By engaging directly with customers, JTB aims to pioneer a new value co-creation model in the tourism industry.

For those eager to participate, entries can be submitted via this link.

Special Anniversary Initiatives

1. Asuka II Charter Christmas Cruise Giveaway Campaign

In collaboration with NYK Cruises, JTB is launching a charter cruise from Yokohama to several major cities, including Nagoya and Kobe, marking Asuka's 35th anniversary. The cruise package will not only include the cruise itself but also sightseeing opportunities and accommodations before and after the journey. This integrated travel experience aims to provide participants with seamless moments of joy and relaxation.

The itinerary will feature various starting points across the country, including Tokyo, Nagoya, Osaka, Fukuoka, and Sapporo, making it accessible for a wide audience. Local food from the ports of call will be featured, fostering collaboration and mutual growth within the community.

36th Anniversary Special Campaign Details:

- Application Period: April 27, 2026 - August 16, 2026.
- Details of the Special Offer:

- Travel Date: December 15, 2026, for 4 nights and 5 days.
- Departures: Tokyo, Nagoya, Osaka, Fukuoka, Sapporo (New Chitose).
- Participants: Two guests (single and groups of three or more are not permitted).

- Campaign Page: Check updates on the official JTB website starting April 27, 2026.

2. Gaudí's 100th Anniversary and the Completion of the Tower of Jesus

This year marks a hundred years since the death of architect Antoni Gaudí. To honor this, a symphonic concert featuring beautiful imagery of the Sagrada Familia will be held in Tokyo and Osaka in November. JTB is proud to support this event, which aligns with its 'Ready! Europe' and 'Tabimonogatari 35th Anniversary' campaigns.

For concert information, click here.

Looking Ahead

JTB believes that customer travel contributes significantly to local economies and job creation. The company remains committed to developing tour guides and tour leaders who not only deliver high-quality customer service but also serve as bridges between visitors and local communities. As 'Tabimonogatari' celebrates its 35th anniversary, JTB looks forward to continuing to enrich each customer's unique travel story, providing new and exciting value.