AROL's New AI-Powered Customization Service
The leather goods brand AROL, launched in 2023, has recently introduced an innovative service that utilizes artificial intelligence to enhance the customization experience for its customers. AROL focuses on empowering individuals to create their own unique combinations of leather bags and accessories, and with the introduction of the AI diagnosis service called
Flash AI Couture, the brand aims to further enrich this engaging experience.
Welcoming Change with AI
KeepAlive Corporation, based in Shinjuku, Tokyo, has been the driving force behind AROL's groundbreaking offerings. The
Flash AI Couture service began on August 1st and allows users to undergo a simple question-and-answer process that the AI uses to recommend a bag style tailored to each user's individual preferences. The development of this service stems from the hypothesis that AROL's diverse combinations align well with the unique creativity generated through AI technology.
Personalization at Its Finest
The
Flash Couture series at AROL allows customers to mix and match different components of their bags. Specifically, the service offers two distinct concepts labeled as
Flash Couture 1.0 and
Flash Couture 2.0, each with an impressive range of combinations—108 for the former and 56 for the latter. This flexibility empowers customers to express their own fashion sense while accentuating their personal style and individuality.
Upon answering just three simple questions, users receive a diagnostic result created by generative AI technology. This technology carefully interprets the user's personality and lifestyle, proposing the ideal combination of bag styles through engaging visuals and accompanying text descriptions.
A Unique Encounter with Fashion
The output not only reflects the user’s preferences but also incorporates their aspirations, such as travel destinations and style aspirations. Each suggestion includes positive affirmations that encourage users to express their own uniqueness, creating an uplifting experience reminiscent of browsing a fashion magazine. As users explore their customized bag options, they are treated to an interactive and emotive experience that elevates the value of fashion.
Future Endeavors
The
Flash AI Couture service is now available through the AROL online store. Looking ahead, KeepAlive plans to pair this diagnostic service with in-person events and pop-up exhibitions across various locations. The company’s commitment to blending technology with experiential value aims to pave new avenues for lifestyle possibilities in the upcoming years.
For more information, visit the official AROL website:
AROL Online Store. You can also find more about KeepAlive at
KeepAlive Official Website.
About KeepAlive
Established in 2006, KeepAlive has made strides in technology-driven consulting, assisting numerous clients, including publicly listed companies, in solving complex challenges. The company’s mission revolves around promoting
digital resilience, ensuring that Japan’s future is supported by collaborative, co-creation-oriented business practices.
For inquiries, please contact:
- - Email: [email protected]
- - Address: Gyoen Sky Building, 3rd Floor, 2-1-11 Shinjuku, Shinjuku-ku, Tokyo, 160-0022