Brand Networks Unveils Aimy: AI-Powered TV Advertising for SMBs

Revolutionizing TV Advertising for Small Businesses

In an era where traditional advertising seems to cater primarily to large brands, Brand Networks is leading the charge to democratize access to one of the most powerful advertising mediums: television. On November 3, 2025, Brand Networks announced a groundbreaking update to its Aimy platform, which harnesses the capabilities of Comcast's Universal Ads API. This enhancement is aimed specifically at empowering small and mid-sized businesses (SMBs) to jump into the world of TV advertising with unprecedented ease and access.

What is Aimy?

Aimy is a conversational AI-driven media buying platform that simplifies the process of launching campaigns across various channels, including television. It successfully brings premium video inventory to SMBs without requiring extensive budgets or a specialized creative team. Aimy's unique position enables even the smallest businesses—like a local coffee shop or a regional retail franchise—to reach audiences in a way that was once only available to Fortune 500 companies.

Breaking Down Barriers

Mike Garsin, CEO of Brand Networks, highlighted a crucial issue: “For too long, TV has been out of reach for small businesses without big budgets, creative teams, or media buyers.” With the integration of Universal Ads, Aimy removes these barriers. Now, advertising on television can be as straightforward as crafting a social media post, allowing businesses to strategize and launch campaigns quickly and efficiently.

Key Features of Aimy's TV Advertising

AI-Powered Campaign Setup

Aimy automates much of the campaign setup process. The AI engine provides recommendations for targeting, creative assets, pacing, and optimization that align with the individual brand's goals. This intelligent automation saves time and minimizes the burden of manual setups that often intimidate small business owners.

Integrated Performance Reporting

The platform offers integrated performance reporting that allows advertisers to view results from their Universal Ads campaigns alongside other digital and social media metrics. This consolidated view enables full transparency when it comes to measuring return on investment, making it easier for businesses to recognize the impact of their ad spend.

Access to Premium Video Content

Through Universal Ads, Aimy offers access to a vast array of premium video inventory that includes more than 15 major publishers. This supply encompasses renowned names such as NBCUniversal, Fox Corporation, and Warner Bros. Discovery, ensuring that SMBs are not just advertising but are doing so in brand-safe environments that enhance their reputation and reach.

The Bigger Picture

As consumers increasingly shift their attention to digital video consumption, advertisers of all sizes want to harness the expansive reach of television advertising. As noted by James Borow, VP of Product Engineering at Universal Ads, “Advertisers of every size want TV-level reach with performance-grade simplicity.” The partnership between Aimy and Universal Ads presents an innovative solution that satisfies this need, especially at a time when local businesses are pivotal to community economic health.

Aimy positions itself as one of the pioneering AI ad buying assistants tailored for the TV landscape, making high-quality advertising accessible to anyone willing to embrace it. With increased pressure for businesses to maintain visibility and engagement, this new capability is poised to transform the local advertising scene.

Looking Forward

The Aimy platform is available for businesses eager to explore these enhancements at aimyads.ai. With Brand Networks at the forefront of this technological shift, small and mid-sized businesses are set to redefine their advertising strategies and achieve growth through innovative media solutions, paving the way for a more inclusive advertising landscape.

As the advertising industry evolves, it is clear that platforms like Aimy are not only helping businesses adapt but are also influencing the future of how brands communicate with their audiences—making impactful advertising a reality for all.