Join the Exciting UMEHADAODORU Pop-Up Event in Shibuya This Weekend!

UMEHADAODORU Pop-Up Event in Shibuya

Get ready for an exciting weekend as Aoyama Bihada Co., Ltd. hosts the UMEHADAODORU brand pop-up event at Seibu Shibuya! Scheduled for June 20th and 21st from 12:00 PM to 5:00 PM at CHOOSEBASE Shibuya, this event celebrates the power of plums—a beloved ingredient in Japanese beauty.

The theme of this event is to explore how the traditional health benefits of plums can be incorporated into today's beauty and wellness routines. The company aims to connect with a wide audience, from beauty enthusiasts to those just discovering the wonders of skincare. The UMEHADAODORU line captures the beauty of plums, which have been cherished since ancient times, providing unique opportunities for cultural exchange.

On both days of the pop-up, visitors will be greeted with a variety of activities, including the distribution of seasonal plum jelly, sampling opportunities, touch-up sessions, and even a grab-and-go pouch event! This is a chance for everyone to experience the beauty benefits of plums firsthand and engage in enriching discussions about skincare.

The Significance of Plums in History

Plums have been part of Japanese culture for centuries, mentioned in historical texts such as the Manyoshu, one of the oldest collections of Japanese poetry. The proverb