KASIKA Introduces New Feature to Enhance Real Estate Branding through Success Pages

KASIKA Launches Innovative Success Page Feature for Real Estate Branding

In a significant update to its services, Cocolive Inc., based in Chiyoda, Tokyo, has unveiled an exciting new feature for its real estate management tool, KASIKA. This feature, known as the 'Sales Achievement Page,' allows real estate companies to showcase their successful transactions effortlessly. By simply answering a survey, users can create a dedicated webpage that highlights their sales accomplishments.

Overview of the Sales Achievement Page

The Sales Achievement Page is designed as an optional feature for KASIKA users, enabling real estate firms to publicize their sales history on a unique web page without the need for any specialized web design skills or incurring significant production costs. The process is straightforward: companies only need to fill out a questionnaire, and KASIKA will handle the page creation. This user-friendly approach culminates in an engaging page that incorporates property photos, consultation details, proposal insights, and key closure points.

The published sales achievement pages can be utilized in various capacities, such as being integrated into company websites or shared through email, SMS, and LINE. This functionality enables firms to present real-life success stories to potential clients who are contemplating selling their properties, fostering an impression of reliability and trustworthiness. Moreover, the systematic creation of these pages positions them as valuable assets for long-term branding efforts.

Details of the New Feature

Simplified Page Creation

The feature requires no advanced web knowledge or design talent. Real estate firms can request the creation of up to six pages during the first month of use, and thereafter, they can submit requests for up to three pages each month. This streamlined process minimizes the administrative burden typically associated with such tasks.

Three-Tier Content Structure

The Sales Achievement Page consists of a three-tier content structure that effectively communicates the 'story of closure.' The first level features an array of property images and tags for easy browsing. The detailed page encompasses consultation details, proposal content, and closure highlights, creating a comprehensive narrative that prompts readers to engage further and consider their services.

Versatile Usage for Clients

Not only does this feature enhance visibility among potential new customers through website integration or pop-up notifications, it also strengthens existing client trust via targeted communications like emails or SMS. By sending these pages prior to property assessments, agencies can build credibility and foster deeper trust before even meeting with the client.

Background of Development and Industry Challenges

The launch of this new feature comes in response to common challenges faced by real estate agencies. Although many possess extensive sales records, they often struggle to convey their value effectively to potential clients. The industry has seen a troubling trend where clients are making decisions based on pricing and service fees, leading to unhealthy price competition.
Moreover, traditional methods of creating performance pages are costly and time-consuming when outsourced to production companies, hindering ongoing updates.

Cocolive has gathered feedback from more than 1,200 client companies, which helped shape the development of the Sales Achievement Page. This feature aims to solve the pressing issue of having successful transactions go unnoticed, providing a much-needed solution to showcase achievements thoughtfully.