Infomedia Acquires Veact to Strengthen Aftermarket Business in Europe

Infomedia Enhances European Presence Through the Acquisition of Veact

In a significant move within the automotive industry, Infomedia, a world-renowned provider of technology and data solutions for automotive aftermarket services, has officially acquired Veact GmbH. The acquisition marks a strategic step for Infomedia in deepening its footprint across Europe, where Veact is recognized as a prominent player specializing in data-driven customer activation and predictive service marketing. While the financial specifics of the deal remain undisclosed, the implications of this acquisition are expected to be profound.

Strengthening the Aftermarket Ecosystem

This integration allows Infomedia to bolster its global aftermarket ecosystem, paving the way for enhanced support to both existing and prospective customers. The deal emphasizes combined strengths; Veact's extensive expertise in leveraging customer and vehicle data aligns with Infomedia’s deep knowledge of vehicle service and parts information. The synergy creates a comprehensive platform that empowers OEMs (Original Equipment Manufacturers) and dealership networks to efficiently manage the entire vehicle lifecycle based on robust data analytics.

Jens Monsees, CEO of Infomedia, articulated the significance of this acquisition, stating, "The acquisition of Veact is a pivotal step in our long-term growth strategy. We are excited to welcome the Veact team to Infomedia. Aftermarket services represent a core value driver within the automotive industry. Together with Philipp and his team, we will continue to enhance our solutions and tap into new revenue streams, providing integrated automation solutions for our aftermarket customers."

Philipp Posselt, founder of Veact, expressed confidence in the partnership, highlighting, "Teaming up with Infomedia positions us with a robust international partner to amplify our presence in the European aftermarket market. Together, we are better poised to expedite our product roadmap and deliver added value to our customers. As part of Infomedia, we will relentlessly pursue our growth trajectory in Europe."

Collaborative Innovations

Veact operates out of Munich and collaborates with some of the world's leading automotive brands. The company is not only responsible for serving over 1,000 dealership locations in the EMEA region but is also heavily involved with various international OEMs. The integration of Infomedia’s and Veact’s solutions means that data and insights can be harmonized throughout the entire customer and vehicle lifecycle—covering everything from vehicle and service data to customer insights and dealer management systems. This combination allows OEMs and dealers to craft personalized, relevant, and data-driven customer experiences.

Furthermore, Veact stands to gain significantly from Infomedia's extensive OEM relationships and its association with Intellegam, a Munich-based AI company partially owned by Infomedia. With Intellegam’s expertise, Infomedia aims to accelerate innovations in predictive analytics, automation, and customer engagement, significantly enhancing the post-sale services offered to customers.

The financial consulting firm DC Advisory facilitated the acquisition for TPG and Infomedia while 4GC acted as M&A advisors to Veact's shareholders. Notably, TPG, a global alternative asset manager, acquired Infomedia just last December, strengthening its influence in the automotive service sector.

About Infomedia

Infomedia Pty. Ltd. serves as a global leader in DaaS (Data as a Service) and SaaS (Software as a Service) solutions tailored for the data-driven automotive ecosystem. Its offerings are instrumental in aiding OEMs, national distribution networks, dealerships, and third-party providers in managing vehicle and customer lifecycles. The company’s platform is utilized by over 250,000 industry professionals across 50 OEM brands in 186 countries, enhancing customer experiences, streamlining dealership processes, and fostering growth.

For further information on Infomedia, visit Infomedia.

About Veact

Veact GmbH is a prominent European specialist in automotive data management, CRM processes, and post-sale customer activation. The firm supports dealers, importers, and manufacturers in preparing, analyzing, and utilizing customer and vehicle data to create personalized aftersales communications, automated CRM campaigns, enhanced service loyalty, and measurable revenue growth. For additional details on Veact, visit Veact.