MIMARU Launches Shinsaibashi Hotel, Strengthening Osaka's Appeal to European Travelers

MIMARU Opens a New Door in Osaka's Shinsaibashi

On September 1, MIMARU will welcome travelers to its latest apartment hotel in Shinsaibashi, Osaka. This new property marks an important addition to the brand's list of hotels across Japan, growing its total to 28 locations and offering around 1,500 rooms. As the interest in Osaka increases among international tourists, particularly from Europe, MIMARU aims to provide a welcoming, family-friendly environment that meets the needs of modern travelers.

Over the past few years, Osaka has emerged as a hotspot for European tourists, particularly those journeying through Japan. While Tokyo has traditionally been the premier destination, visitor statistics reveal a growing trend; the number of European guests in MIMARU's Osaka hotels surged by 10.4% year-over-year from 2024 to 2025. This is a clear indication that travelers are shifting their itineraries to include the vibrant city of Osaka, with MIMARU enhancing its offerings just in time to capitalize on this rising interest.

A Look Inside MIMARU Shinsaibashi CENTRAL

MIMARU Osaka Shinsaibashi CENTRAL is strategically situated just two minutes away from Shinsaibashi Station, making it an ideal hub for exploring the city's exciting attractions. The hotel features 66 spacious rooms, each boasting a minimum area of 40 square meters, perfect for families or groups. Every room comes equipped with essential amenities, including a kitchen, dining space, and a washer-dryer—conveniences that allow guests to feel right at home during their stay. Notably, half of the accommodations can comfortably host up to six guests, ensuring ample space for families and friends.

MIMARU staff members hail from 39 different countries, enriching the guest experience by offering a wealth of local knowledge and recommendations for day trips that go beyond the typical tourist trail. This personalized approach is designed to help guests immerse themselves in the Osaka experience, providing an opportunity to uncover hidden gems in the city and its surroundings.

Exploring Beyond the Sights

Osaka offers travelers a unique blend of modernity and tradition, and MIMARU encourages its guests to delve deeply into both. The city's renowned attractions are just the start; visitors can wander through charming neighborhood streets, indulge in traditional food at long-established shops, and appreciate the city's rich history through its museums and architecture. For those willing to venture a little further, nearby destinations like Minoh, which is a mere 30-minute journey from central Osaka, provide opportunities for scenic hikes through Quasi-National Parks ending at picturesque waterfalls.

Even Koka, located around two hours away, is a treasure trove of cultural experiences with its rich ninja heritage. Visitors can easily spend an additional day in Osaka, exploring these nearby locales without the need to rush to another overnight destination.

The Numbers Tell the Story

The increase in Osaka's international visitors is remarkable. The Osaka Convention & Tourism Bureau reported a record high of 17,635,000 international visitors in 2025, reflecting a robust 21% growth. Furthermore, data from the FY2025 Kansai International Airport Departure Survey revealed that on average, European travelers spend about 13.5 nights in Japan, with 3.7 nights dedicated to Osaka. This data reinforces MIMARU's strategy of fostering longer stays through the creation of comfortable and inviting environments for guests.

In summary, the launch of MIMARU Osaka Shinsaibashi CENTRAL illustrates the brand's commitment to providing a unique and memorable stay for all visitors. Mao Mochizuki, the International PR representative at Cosmos Hotel Management, encapsulates the vision, stating, "From Tokyo to Osaka, and throughout the Kansai region, MIMARU aims to facilitate connections between families and friends and the destinations they explore, making their journeys through Japan more enriching and enjoyable."

For more information on MIMARU, visit their official site. Explore the 28 properties nationwide, and discover how MIMARU can enhance your next Japanese adventure.