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Exciting News from Sake Hundred for 2026 New Year

Japanese sake brand Sake Hundred, operated by Clear Co., Ltd., is set to release a special New Year limited edition of its flagship sake, Byakko, priced at ¥38,500 (tax included). Applications for the pre-sale lottery will commence on October 1, 2025. Last July, the 2025 brewing batch of Byakko, which included 16,000 bottles, was sold out. Customers can expect the new sake for 2026 to be shipped by the end of the year in preparation for the New Year celebrations.

A Tradition of Japanese Sake at New Year

Sake has held a special place in Japanese New Year celebrations for centuries. It symbolizes the clearing away of illness and the wish for longevity during the season. Traditional customs such as drinking toso and offering sake at shrines reflect its importance during the New Year. According to recent data, sake shipments in December can reach 1.8 times the annual average, highlighting the seasonal demand for this festive beverage. In contrast, the yearly averages for other alcoholic drinks do not display such a significant spike, underscoring sake's invaluable role in New Year celebrations across Japan.

Special Edition Features of Byakko

The 2026 New Year Byakko bottle features a design symbolizing the year of the horse, incorporating traditional Japanese motifs that evoke joy and celebration. Crafted with meticulous attention to detail, Byakko aims to accompany you and your loved ones during festive gatherings. The pre-sale lottery application period runs from October 1 to October 20, 2025. Early bird applicants can enjoy several benefits, including:

• - Free shipping on orders
• - Opportunity to purchase the new brewing of Byakko before anyone else, with shipping planned for late November
• - A higher chance of winning in the main lottery for those who enter the pre-sale but do not win
• - A bottle engraving service where you can personalize your bottle (valid for standard labels)

To apply for the pre-sale, visit this link.

The Art of Sake Brewing

Since its inception in July 2018, Byakko has stood as a testament to the quality and refinement of Japanese sake. The craftsmanship that goes into producing this exceptional beverage takes over 200 hours, with careful control of environmental factors and fermentation techniques ensuring a crisp, clear taste complemented by an elegant aroma reminiscent of lilies. This year’s brewing for the 2026 edition began in October, ensuring a fresh and delightful experience for those who partake in this New Year tradition.

A Commitment to Enrichment

Sake Hundred’s mission is to fill the hearts and enrich the lives of people worldwide. Byfocusing on quality and the meaningful relationships that sake fosters, Sake Hundred aims to deliver not just exceptional taste but also a rich emotional experience. Each sip promises not only a delightful flavor but also a moment of connection and celebration with family and friends.

We invite those interested in the exceptional taste of Byakko and the celebratory spirit of Japan’s New Year to register on our website for the latest updates and exclusive offerings. Register for free here.

Company Overview

Company Name: Clear Co., Ltd.
Location: Shibuya 2-4-3, Shibuya, Tokyo
Established: February 7, 2013
CEO: Ryushi Ikoma
Capital: ¥100 million
Business Activities:

• - Sake Brand Sake Hundred
• - Sake-focused web media Saketimes
• - Visit our website for more information.