#Finland #Helsinki #AI Agents #Viomba #Attention Intelligence

Viomba Launches Attention Intelligence Layer for AI

Viomba has made a significant stride in the realm of artificial intelligence by introducing Viomba MCP, an innovative attention intelligence layer that is now accessible to various AI agents. This launch, announced on May 19, 2026, promises to revolutionize how AI agents such as Claude, Cursor, VS Code, Manus, and ChatGPT can utilize real-time human attention insights through the Model Context Protocol, making it easier for them to deliver highly relevant content.

Breaking Down the Viomba MCP

The Viomba MCP enables any AI agent to integrate human attention intelligence without the need for complex setups, enterprise contracts, or specific configurations. This straightforward accessibility is matched by a cost-effective structure, allowing users a free evaluation period with up to 200 Attention Credits upon email registration. For those who register with a Stripe card, 500 free credits are available, with an option for systems developers to obtain up to 2000 credits.

The Functionality of Viomba MCP

What sets Viomba MCP apart is its ability to assess and benchmark attention based on various formats prior to any ad impressions being served. Key features include:

• - Attention Score Generation: Evaluate any social, video, or display creative for its attention potential.
• - Creative Variants Development: Create high-performing variants optimized for human attention.
• - Attention Drivers Discovery: Identify key factors that drive attention towards specific ads or placements.
• - Outcome Predictions: Execute precise predictions at the ad-on-placement level.
• - Activation Scripts Creation: Generate specific scripts tailored for Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).

With a foundation built over a decade, Viomba’s neural networks have been trained on billions of gaze fixations collected from live media environments, using Tobii infrared eye trackers. This technology is crucial in differentiating between genuine visual fixations and rapid eye movements at a hardware level. As Markku Mäntymaa, the CEO and founder of Viomba, stated, while many have hesitated to invest in this kind of data collection due to its complexity and cost, Viomba's approach has consistently yielded authentic, high-quality gaze fixation data year after year.

A Paradigm Shift in Advertising

The Viomba MCP system does not merely measure attention; it transforms how we design and integrate advertising. It enables AIs to provide explanations on how specific creative elements, placements, and contexts impact viewer attention, creating a complete feedback loop. This leap in capability offers media buyers robust evidence to justify their investment in attention-backed placements while fostering trust with content publishers and advertisers.

By providing shared metrics and insights, Viomba’s innovations reduce much of the inherent mistrust that often accompanies digital advertising, paving the way for more effective campaigns.

About Viomba

Founded in 2014 and based in Helsinki, Viomba is a leader in human attention intelligence. With an impressive track record of using extensive eye-tracking data, the company continues to offer an untagged, intuitive approach to intelligence that aligns with IAB and MRC’s highest standards for measurement methodology. For more details on their offerings, you can visit Viomba's official site.

Conclusion

With the introduction of the Viomba MCP, AI agents have access to an unprecedented level of human attention intelligence. This breakthrough not only enhances the effectiveness of digital advertising but also optimizes content delivery across multiple platforms. Ultimately, Viomba’s product exemplifies a decade of dedication to crafting a resource that will redefine the metrics of attention in the AI landscape.