Sonic and Hello Kitty Unite in Adorable Collaboration This Fall

This autumn, prepare for a cuteness overload as Sega introduces a delightful collaboration featuring its iconic character Sonic the Hedgehog alongside the beloved Sanrio character, Hello Kitty. Titled "SONIC & FRIENDS Sanrio Characters," this exciting new line of plush toys and mascots will be released on November 7, 2025. The collaboration showcases a special design unique to Japan, aiming to capture the hearts of fans worldwide.

Tokyo Toy Show 2025 Launch

On August 28, 2025, at the Tokyo Toy Show, Sonic and Hello Kitty will unveil the freshly crafted plush toys as part of a special ceremony at the Sega Fave booth. Naoko Miyazaki, a director at Sega Fave, emphasized that the project was born from a desire to combine the global appeal of Sonic with the charm of Hello Kitty. She stated, “We wanted to present the cuteness of these characters as a form of Japanese IP to the world, reaching out to Sanrio to initiate this collaboration.” The excitement surrounding this partnership not only highlights the adorable nature of the products but also reflects aspirations for expansion in the Asian market.

Early Release at Sega Store Tokyo

Before the nationwide launch, the Sonic and Hello Kitty collaborative plush toys will be available for purchase at Sega's flagship store, Sega Store Tokyo, beginning October 31, 2025. This early release allows Japanese Sonic fans and inbound visitors to experience this level of cuteness firsthand. It's an opportunity for everyone to dive into the joy this collaboration brings.

Product Details: SONIC & FRIENDS Sanrio Characters Plush Toys

- Character Lineup: Featuring characters such as Tailes × Cinnamoroll, Knuckles × Kuromi, Sonic × Hello Kitty, Shadow × Hangyodon, Amy × My Melody, and Dr. Eggman × Pompompurin.
- Release Date: November 7, 2025
- Contents: One plush toy of each character
- Size: Width 230mm x Height 300mm x Depth 200mm
- Age Recommendation: 6 years and older
- Price: ¥4,950 (including tax)

Product Details: SONIC & FRIENDS Sanrio Characters Mascots

- Character Lineup: Featuring Dr. Eggman × Pompompurin, Shadow × Hangyodon, Knuckles × Kuromi, Sonic × Hello Kitty, Amy × My Melody, and Tails × Cinnamoroll.
- Release Date: November 7, 2025
- Contents: One mascot of each character
- Size: Width 110mm x Height 150mm x Depth 100mm
- Age Recommendation: 6 years and older
- Price: ¥2,420 (including tax)

Note: The Sonic × Shadow × Hangyodon plush and mascot will be available nationwide starting December 11, 2025, making it even more exciting for fans.

The Collaboration of SONIC & FRIENDS with Sanrio Characters

The partnership between "SONIC & FRIENDS" and Sanrio Characters was first announced on April 25, 2024, unleashing a wave of enthusiasm on social media. The collab features a mix of popular character pairings, which has greatly excited the online community, demonstrating the universal appeal of both franchises.

About SONIC & FRIENDS

"SONIC & FRIENDS" is a short anime featuring Sonic, Tails, Knuckles, Amy, and Dr. Eggman that has been captivating audiences since its TikTok premiere in August 2023. Each episode sees over two million views within a month, showcasing not only the nostalgia of older fans but also drawing in new fans with its engaging content. Enthusiastic comments from fans around the world indicate a warm reception, with many expressing their love for the adorable aesthetics with phrases like “Soooooo Cute!” or “MIRA QUE BONITOS!”

For more on Sonic and the latest updates, visit the official SONIC & FRIENDS TikTok.

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For further details, visit the official website for SONIC & FRIENDS. Sega and the Sega logo are registered trademarks of SEGA CORPORATION.