#Japan #Tokyo #Sapporo Beer #Black Label #Beer Experience

Sapporo Black Label THE BAR Gets a New Look

Sapporo Holdings, the parent company of Sapporo Beer, is excited to announce the grand reopening of its flagship experience bar, Sapporo Black Label THE BAR, on July 5, 2025. This venue has become synonymous with 'the best moment to enjoy beer is the first one of the day' and aims to provide visitors with the ideal setting to kick off their beer experience year-round. Since its inception in 2019 in Ginza, the bar has celebrated its 6th anniversary this July and has seen a significant increase in visitor numbers, boasting a record growth of approximately 20% compared to the previous year.

What’s New in the Renovation?

The latest enhancements at Sapporo Black Label THE BAR focus on delivering a holistic brand experience that immerses customers in the world of Sapporo Black Label. This renovation introduces several engaging elements, including:

• - CLUB ZONE: A special drinking area that features a retail section selling exclusive merchandise from the Sapporo Black Label THE SHOP online store, along with visual content showcasing the brand's narrative.
• - Original Draft Towers: Featuring unique designs made from Date Crown Stone, each draft tower has a distinct look, symbolizing the diverse personalities that Sapporo Black Label embraces.
• - Message Wall: Inspired by the TV commercial 'Adult Elevator', this interactive wall projects dialogues related to the brand's identity.
• - Branding Menu Book: A creative fusion of the menu and brand narrative, showcasing the essence of Sapporo Black Label with each dish paired perfectly.

Enhancements in Beer Quality

For those who appreciate the finer points of a beer, the latest innovation — the Perfect Changer 3.0 — has been introduced to enhance foam quality. This state-of-the-art server features a redesigned foam hole that helps maintain a creamy texture, extending the enjoyable taste of the first sip. Additionally, the Frosty Mist Light transforms into a coaster format, allowing patrons to visually perceive the refreshing foam that encapsulates each beer, thereby elevating their experience of freshness.

As part of Sapporo's continual focus on delivering the finest beer experience, these improvements aim to build deeper connections with customers, positioning the bar as the pinnacle of brand interaction.

Operational Information

Sapporo Black Label THE BAR Details

• - Operating Hours: Monday to Saturday from 11:30 AM to 10:00 PM (Last Order 9:30 PM), Sundays and Holidays from 11:30 AM to 9:00 PM (Last Order 8:30 PM).
• - Closed: Year-end holidays and the third Tuesday in February.
• - Location: B1F GINZA PLACE, 5-8-1 Ginza, Chuo City, Tokyo.
• - Special Notice: The bar will be temporarily closed from July 1 to July 4, 2025, for the renovations and the My Glass program will be discontinued.

About Sapporo Black Label

A staple in the Japanese beer market, Sapporo Black Label, which debuted as Sapporo Draft Beer in 1977, continues to embody the essence of quality beer with its signature balance of rich flavors and refreshing aroma. This long-standing brand prides itself on fostering an enjoyable beer selection experience, empowering adults to express their individuality and appreciate their unique preferences in beer. With Sapporo Black Label THE BAR as a flagship location, guests can indulge in an extraordinary quality of service and Scandinavian-inspired beer enjoyment.

For those interested in more about Sapporo Black Label, visit their official website: Sapporo Beer Brand Site.
For consumer inquiries, contact the Sapporo Beer Customer Center at 0120-207-800.