#Japan #Tokyo #Seasonings #House Foods #Okayzuma

Exciting Expansion of the Okayzuma Series

On August 11, 2025, House Foods Corporation will unveil five new items from their highly acclaimed Okayzuma series, a menu-specific seasoning lineup that caters to the contemporary culinary demands of modern households. Since its initial launch in February 2025, the Okayzuma series has struck a chord with time-sensitive consumers looking to prepare both side dishes and snacks efficiently. The series has achieved unprecedented sales figures, becoming the highest-selling seasoning series in the company’s history within just four months of its debut.

The newly introduced items focus on popular ingredients such as chicken, fish, and eggplant, along with often underutilized vegetables like radish. Each packet is designed for quick and easy preparation, serving two people, and can be enjoyed as snacks or side dishes. With a suggested retail price of 100 yen (excluding tax), the series embodies an ideal blend of convenience and affordability for today’s busy families.

The new lineup includes:
1. Sanzoku Grilled Chicken Wings
2. Nishikyo Grilled Fish
3. Nanban-marinated Chicken
4. Deep-fried Eggplant
5. Radish with Crab Sauce

Features of the Okayzuma Series

1. Dual-purpose Convenience

The Okayzuma series seamlessly blends the roles of side dishes and snacks, addressing the needs of time- and budget-conscious consumers. Traditional izakaya-style dishes, which often require extensive time and effort to prepare, have been reimagined using House Foods' innovative techniques to simplify the cooking process.

The flavor profile is crafted to cater to both those who enjoy drinks and those who prefer non-alcoholic meals, ensuring a balanced and enjoyable culinary experience for everyone.

2. Quick Preparation with Quality Ingredients

The series utilizes widely consumed household staples such as chicken, fish, and eggplant, as well as commonly leftover vegetables like radish. Each new item can be prepared in less than 10 minutes using a microwave or frying pan, significantly enhancing the value for busy households.

Cooking Times:

• - Sanzoku Grilled Chicken Wings: Just eight minutes in a frying pan.
• - Nishikyo Grilled Fish: Only seven minutes in a frying pan.
• - Nanban-marinated Chicken: Ready in ten minutes via frying.
• - Deep-fried Eggplant: Prepared in nine and a half minutes in the microwave.
• - Radish with Crab Sauce: Simply combine and microwave for seven minutes.

Development Background

1. Focus on Home Consumption Amid Rising Costs

Amidst rising living costs, the trend of enjoying meals at home has become increasingly popular. Many people have expressed feelings of inconvenience when preparing snacks at home, often finding that they end up using their dinner as snacks instead. Recognizing the demand for convenient solutions that meet the needs of both snacks and side dishes, House Foods developed the Okayzuma series.

2. Impressive Sales Performance

Launched in February 2025, the Okayzuma series quickly garnered attention for its unique approach to combining quality, affordability, and convenience. The series has seen rapid growth, expanding into convenience stores and discount shops, achieving record shipment figures within its first four months.

3. Balancing Convenience with Authenticity

The innovation behind the new products lies in replicating traditional cooking methods such as frying, simmering, and marinating, all while minimizing prep time. Striking a balance between convenience and maintaining the original flavors and textures of these dishes posed significant challenges. Each product underwent over 50 iterations to attain this goal.

Notable Innovations:

• - Nishikyo Grilled Fish: Developed a patented technique to drastically reduce the time required for the miso flavor to penetrate the fish, achieving delicious results in mere moments.
• - Deep-fried Eggplant: Incorporates roasted spices to mimic the aroma of traditional deep-frying without the need for actual frying.
• - Radish with Crab Sauce: Innovatively allows for flavor infusion in just seven minutes, significantly cutting down traditional preparation time.

Product Overview

• - Product Names and Quantities:

- Okayzuma: Sanzoku Grilled Chicken Wings / 8.1g (serves 2)
- Okayzuma: Nishikyo Grilled Fish / 13.5g (serves 2)
- Okayzuma: Nanban-marinated Chicken / 11.0g (serves 2)
- Okayzuma: Deep-fried Eggplant / 6.4g (serves 2)
- Okayzuma: Radish with Crab Sauce / 4.3g (serves 2)

• - Price: Open price (suggested retail price of 100 yen, excluding tax)
• - Release Date: August 11, 2025
• - Availability: Nationwide

For more information, visit the Okayzuma product catalog (scheduled update on August 6).