Diners Club 65th Anniversary Celebration
On September 24, 2025, the prestigious
Diners Club, operated by
Sumitomo Mitsui Trust Club, marked a significant milestone by hosting an exclusive event for its Royal Premium cardholders. This gathering, named "Feast: A Special Night at Tsunamachi Mitsui Club," was organized to pay homage to Diners Club Japan’s 65 years of establishment and to express gratitude to its loyal members.
About the Venue: Tsunamachi Mitsui Club
The chosen venue,
Tsunamachi Mitsui Club, boasts a rich history as a private members' establishment founded in 1913 by the Mitsui conglomerate. Its unique architectural style, characterized by Tudor influence infused with traditional Japanese elements, offers a blend of luxury and exclusivity. Stepping into this historic building, guests were enveloped in an atmosphere that perfectly aligned with the essence of the Royal Premium cardholders.
Event Highlights: Wine Tour and Gourmet Dinner
Attendees were treated to an unforgettable evening, beginning with a guided tour of the club's impressive wine cellar, led by a knowledgeable sommelier. The cellar houses a curated selection of rare vintage wines from around the globe, providing members an intimate encounter with the history and significance of these exceptional bottles.
Following the tour, participants enjoyed a specially curated dinner featuring autumnal ingredients. This culinary experience was enhanced with expert wine pairings explained by both the chef and the sommelier. A memorable highlight of the evening was the exclusive offering of the 1960 vintage wine,
Château Margaux 1960, commemorating the 65th anniversary. Attendees expressed their admiration upon tasting this rare gem, solidifying their dining experience as truly extraordinary.
Feedback from Attendees
Feedback from the attendees reflected their delight with the evening’s offerings. Many praised the artistic presentation and exceptional flavors of each dish, while others highlighted the exclusivity of exploring the wine cellar, which is not usually open to the public. Comments such as, "The combination of Tsunamachi Mitsui Club’s architecture, the wine cellar, exceptional food, and exquisite wines made for a truly satisfying evening," encapsulated the general sentiment.
Moreover, the interaction between attendees facilitated networking among fellow Diners Club members. One participant remarked, "It was incredibly meaningful to connect with other Diners Club members, fostering a sense of community that encapsulated what the Club represents since its inception."
This event transcended a mere dining experience; it offered cultural enrichment, promoted connections among members, and celebrated a milestone anniversary. Such a multi-faceted experience showcases the uniqueness of the Diners Club, enhancing its reputation for providing unparalleled service and luxury to its Royal Premium cardholders.
Explore More
For those interested in reliving the experience, videos showcasing various aspects of the event, including promotional clips featuring Hasegawa, can be found on the
Diners Club official YouTube channel.
To discover further exclusive experiences, visit the
Diners Club website here or the
Sumitomo Mitsui Trust Club corporate site here.
Moving forward, Sumitomo Mitsui Trust Club will continue to offer extraordinary experiences exclusively for Diners Club members, ensuring that they have access to unique opportunities that elevate their membership experience.