Splitit and Antom Forge Strategic Alliance to Enhance Global Merchant Flexibility

In an exciting development within the financial technology sector, Splitit and Antom have announced a strategic partnership aimed at revolutionizing payment options for merchants across the globe. Splitit, known for its unique white-label platform that enables card-linked installment payments, is joining forces with Antom, a leader in merchant payment services, to deliver a frictionless shopping experience that eliminates traditional payment hurdles.

Expanding Access to Innovative Payment Solutions

The core of this partnership lies in its focus on providing consumers with greater purchasing power without the usual complexities associated with credit. With the integration of Splitit's groundbreaking technology into Antom's payment processing platform, merchants will soon have access to card-linked installment options that empower customers to break down their payments into manageable monthly installments directly at the point of sale. This innovative approach does not require any credit checks or loan applications, making it an attractive option for both retailers and consumers alike.

As Gary Liu, General Manager of Antom, points out, "This collaboration supports our commitment to helping merchants achieve sustainable growth across international markets," emphasizing the focus on enabling businesses to adopt cutting-edge solutions that enhance customer experiences at checkout.

A Seamless Checkout Experience

The collaboration aims to streamline the checkout process for retailers in the U.S. and beyond, simplifying cross-border commerce and making international payments easier to handle. Merchants utilizing Antom's platform will find it easier to integrate over 300 payment methods across more than 200 markets, allowing for transactions in over 100 currencies. This level of adaptability offers merchants a significant advantage when connecting with a diverse consumer base.

Research indicates a marked preference among merchants for card-linked installment solutions, with a joint study by Splitit and PYMNTS revealing that 72% of merchants see these options as superior to traditional Buy Now, Pay Later (BNPL) models. Nearly 90% recognize the potential to enhance customer acquisition and retention through this approach.

Enhancing Business Growth and Consumer Engagement

The benefits extend beyond just payment flexibility; the strategic partnership is set to unlock further growth opportunities. Antom's focus on providing digital solutions that boost user engagement aligns perfectly with Splitit’s goals of simplifying the purchasing process. By merging AI and advanced computing technologies, the collaboration is expected to elevate the overall shopping experience.

Nandan Sheth, CEO of Splitit, elaborated on the underlying vision, stating, "With Antom, we're accelerating our push to redefine the checkout experience, making payments smarter, faster, and more consumer-friendly. Together, we're eliminating friction and empowering merchants to boost conversions with a more inclusive, intuitive payment option, scaled globally from day one."

Conclusion: A New Era of Payments

As payment methods continue to evolve, the partnership between Splitit and Antom signifies a transformative shift in how consumers approach purchasing decisions. By allowing merchants to adopt card-linked installment solutions without the burden of credit checks and additional underwriting, this partnership is tailored to meet the needs of both businesses and consumers alike, fostering a more inclusive financial ecosystem. The ease and accessibility of Splitit's installment technology, coupled with Antom's robust merchant services, mark the dawn of a new era in payment solutions that promises to reshape the consumer experience.

In a time when flexibility and accessibility are paramount, Splitit and Antom's partnership stands as a testament to the innovative spirit that drives the financial technology industry forward.