#Japan #Chiyoda #Communication Design #Manulife Life Insurance #UCDA Award

The Universal Communication Design Association (UCDA), led by Chairman Osamu Saito, has made an exciting announcement regarding the recipients of the UCDA Award 2025. This prestigious award recognizes outstanding communication design through a rigorous selection process that evaluates how effectively organizations convey information to the public, grounded in industry standards and collective knowledge. The UCDA Award is unique in its focus on third-party evaluations, ensuring an objective assessment of communication quality.

This year's winners are a testament to excellence in the field. The Corporate Excellence Award is bestowed upon companies or organizations that demonstrate exceptional commitment to enhancing information quality for consumers, particularly regarding societal issues, certifications, and communication in the corporate landscape.

Gold Awards:

• - Manulife Life Insurance Co.
• - Sumitomo Mitsui Banking Corporation
• - Mitsui Sumitomo Aioi Life Insurance Co.
• - MetLife Life Insurance Co.

Silver Awards:

• - Orix Life Insurance Co.
• - SBI Life Insurance Co.
• - Gibraltar Life Insurance Co.
• - SOMPO Himawari Life Insurance Co.
• - Mitsui Sumitomo Fire and Marine Insurance Co.

Bronze Awards:

• - First Frontier Life Insurance Co.
• - Daido Life Insurance Co.
• - Japan Consumers' Co-operative Union
• - House Foods Corporation

The evaluation process for the UCDA Award was comprehensive, utilizing a blend of expert insights and consumer perspectives to rate the submissions. Each awarded project was assessed based on how effectively it met designated criteria for communication design. This year’s awards highlighted how effective communication can turn complex information into accessible insights for everyday consumers.

Among the standout submissions:

• - Daido Life Insurance Co. received accolades for their informational leaflets and videos aimed at educating business owners about life insurance.
• - Manulife Life Insurance Co. was recognized for its efficient communication regarding procedures for halting mailing of deduction certificates.
• - Mitsui Sumitomo Aioi Life Insurance Co. impressed judges with their guides on confirming necessary insurance coverage.

In addition to recognizing corporate excellence, the UCDA also awarded the Consumer's Choice Award to organizations that received high ratings from everyday consumers:

• - Orix Life Insurance Co. for their pamphlet on one-time premium whole life insurance, "Moonshot".
• - Taiyo Life Insurance Co. for their digital platforms and promotional materials for their services.
• - First Frontier Life Insurance Co. for their engaging anime video series providing information on long-term care and dementia preparedness.

In a special category, the Expert’s Choice Award highlighted organizations valued for their innovative and effective communication strategies:

• - SBI Life Insurance Co. for their streamlined claims guide.
• - Sanyo Foods Corp. for their iconic Sapporo Ichiban Miso Ramen packaging.
• - SOMPO Himawari Life Insurance Co. received recognition for their sensitive support materials regarding cancer insurance.

The event culminates in a grand Report Conference set for November 21, 2025, at Kanda Myojin Hall, located in Chiyoda, Tokyo. Attendees will be able to experience not only the award ceremony but also guest lectures and panel discussions featuring notable experts in communication and diversity. The event aims to inspire further dialogue on how communication design can meet the diverse needs of society.

With free admission, this gathering is open to all who are interested in exploring the advances in communication design and the impact of effective messaging in today’s society. Participants can register online until November 12, 2025.

For more about the awards and to view past winners, visit UCDA Award 2025. For inquiries, please contact the office of the Universal Communication Design Association located in Tokyo.