Introducing the New Rich Tomato Hayashi Rice from Matsunoya - A Summer Delight

Matsunoya's New Culinary Creation: Rich Tomato Hayashi Rice

Starting from August 13, 2025, at 3:00 PM, Matsunoya, a well-known subsidiary of Matsuya Foods, will introduce its latest dish to delight customers: the Rich Tomato Hayashi Rice. This fresh offering is perfect for the summer, combining soft, tender beef with the vibrant flavors of tomatoes to create a harmonious and satisfying meal.

Summer Joy through Flavorful Ingredients

Summer is the season for tomatoes, and the Rich Tomato Hayashi Rice celebrates this by pairing the gentle acidity of tomatoes with a deeply rich Hayashi sauce. This delightful combination not only enhances the natural flavors of the ingredients but also makes every spoonful a culinary delight that encourages you to go back for more. The rice is plated generously with warm, savory sauce and succulent beef, creating a dish that is both refreshing and comforting during the hot months.

The new menu item is achieved through great attention to detail: the beef is tender and full of umami, perfectly complementing the tomatoes. The combination of flavors makes it an ideal dish to enjoy this summer, whether on its own or alongside Matsunoya's signature crispy pork cutlet. Customers can also enjoy exciting variations like the Chicken Cutlet with Rich Tartar Sauce, which pairs beautifully with the Hayashi sauce.

Additionally, select locations will offer a delightful twist with fluffy, soft omelet toppings that add an even richer flavor profile to this dish. It's designed to cater to the summertime challenge of maintaining appetite even in the heat, encouraging diners to keep their chopsticks moving.

Menu Options and Pricing

The new Rich Tomato Hayashi Rice will be available at selected Matsunoya locations across Japan (with certain exclusions). Here's the pricing breakdown:

- Rich Tomato Hayashi Rice: ¥790
- Rich Tomato Pork Cutlet Hayashi Rice: ¥990
- Rich Tomato Chicken Cutlet Hayashi Rice: ¥990
- Rich Tomato Omelet Hayashi Rice: ¥990
- Rich Tomato Pork Cutlet Omelet Hayashi Rice: ¥1,190
- Rich Tomato Chicken Cutlet Omelet Hayashi Rice: ¥1,190

(All prices include tax, with dining in and take-out prices being the same.)
Note: Omelet versions are available exclusively at Matsunoya and My Curry co-located restaurants, and not available at PA locations or in Okinawa.

Enhance Your Experience with Special Offerings

To make your dining experience even better, Matsunoya is known for its innovative services. Join their official X (formerly Twitter) account (@matsu_noya) to get updates on new menu items and insights into their development processes. Customers are encouraged to interact; sometimes, your feedback might just lead to changes across all stores!

Moreover, customers can benefit from special discounts and rewards through the Matsubento network for online orders. The official Matsuyafoods app provides access to various brands, mobile ordering, and special coupons to make your experience seamless.

Matsunoya also supports a wide range of cashless payment options, allowing users to gain points with every purchase. The ease of use and simplicity makes it an attractive choice for those who prefer digital payments.

Additionally, many Matsunoya locations offer free rice refills, which is a treat for customers who enjoy a hearty meal.

This summer, don’t miss the opportunity to experience Matsunoya's seasonal taste sensation—the Rich Tomato Hayashi Rice. It's a dish crafted with care and designed to bring joy to your summer dining experience.