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Kamakura Goro Launches New Year Treats for the Year of the Horse

In celebration of the upcoming Year of the Horse, Kamakura Goro, a renowned confectionery brand headquartered in Kamakura City, Kanagawa Prefecture, is unveiling their eagerly anticipated special edition treats—"Ushiyear Hangetsu [Chestnut Flavor]"—starting December 1, 2025. This delightful chestnut cream delicacy is expected to be in high demand, as it has become a staple for New Year festivities and is likely to sell out quickly.

Kamakura Goro's Hangetsu series has been a customer favorite since its introduction in 2012. Fans frequently express their excitement for these irresistible confections, with phrases like "Too cute to eat!" and "I look forward to it every year!" becoming synonymous with this beloved series. This year's special treat not only celebrates the 2026 zodiac but also embodies the spirit of New Year celebrations, making it an ideal choice for welcoming good fortune.

A Flavorful Celebration

The Year of the Horse is symbolized by vibrant imagery of galloping horses, a theme beautifully captured in the design of the crisp wafers that sandwich a rich, velvety cream made from chestnuts and sweet potatoes. This unique flavor is reminiscent of traditional Japanese sweets, bringing a touch of nostalgia to those celebrating the New Year.

"The rich aroma of chestnuts and sweet potatoes encapsulates the essence of a prosperous New Year. We hope this treat brings joy and good luck to all who indulge in it," said a spokesperson from Kamakura Goro. The creation of this snack is a heartfelt wish for everyone to have a "smooth" and successful year — hence the play on words with 'Uma' (horse) which is pronounced similarly to 'umaku' meaning 'to go well.'

Availability and Pricing

• - Product Name: Ushiyear Hangetsu [Chestnut Flavor]
• - Price: 5 pieces for ¥702 (incl. tax) and 10 pieces for ¥1,404 (incl. tax)
• - Sales Period: December 1, 2025 – Early January 2026
• - Available Locations: Kamakura Goro stores including the Komachi Street flagship shop, Daimaru Tokyo, and Haneda Airport, along with select partner locations.

In addition to the single flavor offerings, special gift sets ideal for New Year greetings will also be available, such as:

• - Kamakura Hangetsu Three-Color Set (Includes Ushiyear Hangetsu)

- Price: 15 pieces for ¥1,998 (incl. tax)
- Contents: 5 matcha, 5 red bean, and 5 chestnut flavored wafers

• - Kamakura Hangetsu Four-Color Set (Includes Ushiyear Hangetsu)

- Price: 30 pieces for ¥4,200 (incl. tax)
- Contents: 5 matcha, 5 red bean, 10 chestnut, and 10 sesame-flavored wafers

These gift sets will also be available from December 1, 2025, reflecting the spirit of sharing and celebration integral to the New Year festivities.

Online Purchasing Options

For those unable to visit in person, Kamakura Goro offers several online shopping options:

• - Official Online Shop: Paq to Mogu
• - Rakuten Marketplace: Paq to Mogu on Rakuten
• - Yahoo Shopping: Paq to Mogu on Yahoo
• - Amazon Store: Paq to Mogu on Amazon

Note that the availability of items may vary by location and subject to stock.

About Kamakura Goro

Located on the historic Komachi Street, Kamakura Goro is steeped in culture and tradition, reflecting the beauty of one of Japan's most cherished ancient cities. This charming establishment continues to delight customers of all ages with its exquisite confections that celebrate the art of Japanese sweets, ensuring that each bite carries the essence of Kamakura's rich heritage.

For more information about Kamakura Goro and their delicious offerings, please check their official website at Kamakura Goro or follow them on social media for updates on new products and promotions.