Celebrating 20 Years of Pioneering LED Technology at ROE Visual

ROE Visual Celebrates Two Decades of LED Innovation

In 2026, ROE Visual, a globally recognized leader in LED display technology, proudly marks its 20th anniversary. Founded by Jason Lu in Shenzhen in 2006, the company has consistently elevated visual experiences across live events, tours, broadcasting, and installations, introducing groundbreaking innovations along the way.

A Journey of Innovation

Since its inception, ROE Visual has progressed from a modest team of pioneers to an influential force in the entertainment industry. With a commitment to providing high-performance LED solutions, the company has empowered artists, designers, technicians, and production professionals around the globe. Notable products from ROE Visual, such as the LINX line, the Magic Cube series, and the iconic Black Pearl and Carbon, have redefined how audiences engage with live storytelling.

With Jason Lu at the helm, the company's philosophy extends beyond celebrating past achievements—it’s a declaration of renewed determination to innovate and nurture collaborative relationships that shape the industry. “As we approach this milestone, we see it as not just a celebration of our past but an opportunity to recommit to innovation and deepen partnerships that drive our industry,” Lu stated.

Upcoming Anniversary Celebrations

The company will commence its anniversary festivities at the Integrated Systems Europe (ISE) 2026 exhibition in Barcelona, scheduled from February 3 to 6. Throughout the year, numerous events showcasing new product launches and collaborations with partners will highlight both the legacy and future direction of ROE Visual. These initiatives aim to tell the story of ROE Visual to audiences worldwide and reaffirm their dedicated customer service and innovative spirit.

Looking ahead, ROE Visual continues to advocate for the evolution of live events, broadcast environments, virtual production sets, and fixed installations with LED platforms that are the perfect blend of performance, reliability, and creative flexibility. Grace Kuo, Chief Strategy Officer at ROE Visual, emphasized, “For us, the future of LED screens is not about following trends, but about fostering creativity under real-world conditions.”

The Essence of Visual Excellence

With two decades of success attributed to loyal clients, trusted partners, and the devoted team at ROE Visual, the company maintains the same high expectations across all production types—be it a touring show, permanent installation, or hybrid digital performance. The commitment to absolute reliability, visual precision, and flexibility remains unwavering.

“Our vision of visual excellence goes beyond technology; it encompasses emotion. We are passionate about creating moments of wonder that unite people,” Kuo concluded.

As the celebrations unfold, ROE Visual invites you to join them in reflecting on a remarkable journey while looking forward to the next chapter in LED technology—a chapter filled with innovation, creativity, and unparalleled visual experiences.

For more information, visit ROE Visual’s official site.