Billcom Announces Joining Sunny Side Up Group to Advance PR Technology

Billcom's Strategic Move to Join Sunny Side Up Group

Billcom Ltd., headquartered in Minato, Tokyo, has announced a significant development in its corporate journey. As of January 26, 2026, it will officially become a part of the Sunny Side Up Group (SSG), based in Shibuya, Tokyo. This partnership, set to finalize with a stock transfer scheduled for March 2, 2026, is a strategic move aimed at enhancing Billcom's capabilities in the rapidly evolving field of public relations technology.

Background and Objectives of the Participation

the landscape surrounding public relations has experienced substantial changes, especially with advancements in generative AI and data utilization. Traditionally, PR has been marked by challenges such as difficulty in visualizing results and high reliance on individual capabilities, making it appear uncertain and inefficient. Billcom has worked diligently to evolve PR through technology and data, establishing itself as a leader in the PR Tech domain.

Sunny Side Up Group complements Billcom's mission with its commitment to providing new value through diverse communication strategies, including sales promotions, marketing, and business development. Billcom's alignment with SSG's corporate culture and prioritization of independence and autonomy led to the decision to join this innovative group.

Growth Strategy Post-Integration

1. Strengthening PR Tech and SaaS Operations

Billcom will leverage its SaaS product, PR Analyzer®, in collaboration with SSG’s extensive customer base to expand opportunities for high-quality, data-driven PR services.

2. Accelerating Development in PR Tech and AI

By combining the expertise accumulated by both companies in PR and marketing, Billcom aims to strengthen product development with a customer-centric approach, creating innovative PR Tech products that meet the demands of the AI era.

3. Expanding the Value of Integrated PR Solutions

Through personnel exchange and mutual training, Billcom plans to merge its integrated PR solutions with SSG’s innovative PR methods to offer comprehensive solutions that encompass marketing and branding, further driving customer growth.

4. Promoting PR Tech Across the Group

Billcom's CEO, Ota Shigeru, will assume the role of Chief PR Technology Officer (CPTO) at SSG and will lead the group’s PR Tech strategies and advancements.

Corporate Governance Structure

after this transition, Billcom will continue to operate independently under the leadership of Ota Shigeru, maintaining its existing management structure. The company plans to appoint new board members from SSG with expertise in the group’s operations, further strengthening collaborations for mutual growth and sustainable development.

Assurance for Employees

There will be no abrupt changes to current roles or working arrangements for employees following this integration. Instead, Billcom aims to broaden its scope of challenges while continuing its existing projects and collaborations with SSG.

Employee Opportunities Moving Forward

Billcom is dedicated to enhancing employee growth opportunities by:

- Expanding career development options,
- Participation in cross-group projects,
- Gaining experience across PR, marketing, and IP.

Commitment to Customers and Partners

Post-integration, existing services and the contact framework will remain unchanged, ensuring that customers continue to receive consistent and high-quality solutions. Through its partnership with SSG, Billcom aims to elevate service quality and contribute significantly to clients’ business growth.

Vision for the Future

Billcom envisions building a growth model that intertwines people, technology, and consulting under the core of PR Tech as part of SSG. The participation presents an opportunity to broaden Billcom's capabilities, ultimately delivering greater social value in the mid to long term. The mission of creating a future filled with empathy and SSG's motto of sparking joy resonate deeply, as they aim to connect individuals and businesses positively.

Commentary from Billcom's CEO, Ota Shigeru

In a reflection on this important integration, Ota shared insights into SSG’s commitment to cultural and economic values, emphasizing the importance of enhancing societal value beyond just numerical growth. This partnership represents a collective goal to foster a culture of growth and integrity, combining both companies' strengths in their respective creative sectors. Ota aims to further expand the horizons of both companies through this collaboration, promoting innovative values in the PR landscape.

Sunny Side Up Group’s Perspective

President Tsukihara Yoshiko of SSG expressed excitement about the partnership, affirming the new heights that can be reached through this collaboration. Since its inception, SSG has upheld its motto to create enjoyable moments through PR, and partnering with Billcom is anticipated to amplify their collective impact in the industry.

With this integration, Billcom is prepared to take its place within the innovative framework of SSG, driving change and creating a future rich in possibilities for all stakeholders involved.