Bizmates Enhances English Learning App with New Shadowing Feature

Bizmates Enhances English Learning Experience with Shadowing Feature

Bizmates Inc., launched in 2012, has built on its mission to help business professionals excel globally through language and human resource initiatives. On August 6, 2025, they unveiled a new shadowing feature within their innovative English learning app, the Bizmates App. This update aims to revolutionize how busy professionals can effectively utilize their limited available time to enhance their English skills.

A Unique Learning App

The Bizmates App is specifically designed for business people who often find themselves short on time. With its innovative functionalities, the app generates personalized role-play materials tailored to users' professions and job responsibilities, enabling them to engage in learning that resonates with their work environment. The newly added shadowing feature further enriches the learning experience.

What is Shadowing?

Shadowing is an effective training technique where learners listen to English audio and immediately repeat what they hear. This approach not only enhances pronunciation, intonation, and speech tempo but also develops practical listening and speaking skills necessary for real conversations. Users can record and playback their voices, allowing them to objectively assess their speaking styles and improve their English communication abilities.

Enhancing Output Learning

Before the introduction of the shadowing feature, the app primarily focused on input-based learning through tools like pronunciation assessments and quizzes to measure listening proficiency. The inclusion of shadowing now provides an opportunity for users to practice speaking aloud, enriching the app's capabilities as a practical learning tool.

The core functionality of the app, automatic role-play generation, allows the app's AI to create scenarios that reflect realistic business situations tailored to the learners' job descriptions. For example, a public relations professional might simulate responding to a social media crisis, while a project manager could practice reporting on market strategies during a global business meeting. The ability to incorporate relevant, job-specific training into the learning process is a key differentiator for this app.

A Comprehensive Learning Platform

Since its inception, Bizmates has fused the online conversation component, led by experienced foreign instructors, with personalized coaching from native Japanese consultants. This comprehensive approach to language training provides individualized support from crafting study plans to tracking progress and maintaining motivation.

In June 2025, the full-scale launch of the Bizmates App marked a significant milestone, forging a new hybrid learning platform combining self-study via the app, interactive practice sessions, and personalized coaching. This seamless integration encourages learners to use their spare time for role-playing exercises that enhance listening and speaking skills, followed by engaging in meaningful conversations with trainers during online lessons.

The Importance of Human Interaction

While AI-driven English learning services are praised for their ease of repetition, instant feedback, and accurate corrections, they cannot replace the human element crucial for effective business communication. Understanding cultural nuances, emotional exchanges, and the non-verbal aspects of dialogue are essential elements that can only be fully grasped through interactive learning with instructors and peers. Therefore, the future of language study increasingly lies in a hybrid model that balances AI capabilities with human insights.

Commitment to Language as a Tool for Success

At Bizmates, language is viewed not merely as a skill but as a vital communication tool for achieving business success. This philosophy is embedded in the app's design, ensuring that users receive a personalized learning experience that addresses their specific challenges and goals. By continually advancing this hybrid educational framework, Bizmates aims to facilitate an environment where more business professionals can effectively acquire actionable English skills.

Furthermore, Bizmates' commitment to providing innovative solutions transcends language learning; it extends to connecting global talent with Japanese companies, thereby contributing to organizational growth in an increasingly interconnected world.

As a publicly listed entity on the Tokyo Stock Exchange’s Growth Market (Stock Code: 9345), Bizmates remains dedicated to fostering a more diverse and prosperous society through technology-driven innovations while supporting growth for businesses and individuals alike.