LILYSILK Expands European Presence with New Store in Munich

LILYSILK Opens Its First European Retail Store

LILYSILK, recognized globally as a premier silk brand, officially launched its first retail store in Europe, located in the prestigious Oberpollinger department store in Munich. This milestone marks a significant expansion in LILYSILK's international reach, following the success of their concept store in New York and flagship outlet in Hong Kong.

Situated on the second floor of Oberpollinger at Neuhauser Straße 18, this new retail space offers customers a carefully curated range of LILYSILK’s fashion, home, and lifestyle products. The collection features luxurious silk bedding, elegant home textiles, sophisticated apparel for women, comfortable loungewear, stylish fashion accessories, and high-quality cashmere and wool items.

Germany has been a strong market for LILYSILK, making it a natural choice for the brand's inaugural European store. The Munich location provides an avenue for local customers to experience LILYSILK's exquisite craftsmanship and luxurious fabrics up close. This opening is also a response to the demand expressed by German customers on social media for a physical retail presence.

To celebrate the grand opening on July 17, LILYSILK hosted an exclusive event attended by local influencers, media, and fashion enthusiasts, offering them a first look at the beautifully designed space and the premium collection it houses. Promotional activities will run through July 25, where visitors to the store will receive a complimentary silk scrunchie or silk eye mask, while supplies last. In a bid to engage with the community, customers who share their store visit photos on Instagram and tag the location can earn additional gifts, enhancing the shopping experience.

Special incentives are also available for spending thresholds: customers who spend over 500 euros will receive both a silk scrunchie and eye mask, while those who spend over 1,000 euros will be gifted a luxurious silk pillowcase.

David Wang, CEO of LILYSILK, emphasized the significance of this new store, stating, "Opening our first European store at Munich's Oberpollinger is an important step in LILYSILK's global growth. This location not only allows us to bring our luxury approach and meticulous craftsmanship closer to our European audience but also facilitates a more personalized shopping encounter. We anticipate forging deeper connections with our community as we embark on this exciting chapter."

LILYSILK continues to thrive as a leader in the silk industry, inspiring people to embrace beauty and comfort in their everyday lives. The Munich store is open from Monday to Saturday, from 10 a.m. to 8 p.m., welcoming everyone to discover the elegance of silk at this new location.

For more information and updates, visit www.lilysilk.com.