#Japan #Tokyo #Chiikawa #Lovisia #Multi Balm

Lovisia Unveils the Chiikawa Multi Balm

This summer, Lovisia, a brand known for its chic and cute cosmetics, is excited to announce the launch of its new Chiikawa Multi Balm. Coinciding with the upcoming premiere of the highly anticipated animated film based on the popular webcomic, this balm showcases the lovable designs of the beloved characters Chiikawa, Hachiware, Usagi, and Momonga.

The Lovisia Chiikawa Multi Balm comes in a hand-sized format, making it a perfect companion for on-the-go hydration. Each character’s face adorns the balm, creating an aesthetic that is both playful and stylish. With various fragrances tailored to each design, using the balm becomes a delightful sensory experience every time.

The product offers versatility, serving not only as a lip balm but also as a moisturizer for hair and nails. This multifunctional aspect allows users to easily manage dryness from air conditioning and sun exposure, especially during the summer months. The balm is enriched with three unique moisturizing ingredients:

• - Chiikawa: Infused with sunflower oil, jojoba oil, and shea butter.
• - Hachiware: Made with macadamia oil, jojoba oil, and shea butter.
• - Usagi: Crafted from starflower oil, jojoba oil, and shea butter.
• - Momonga: Utilizing rosehip oil, jojoba oil, and shea butter.

The cute and plump design of each character's face adds a charming touch, making it hard for fans not to want to collect all four varieties. Once finished using the balm, the container can also be repurposed as a storage for small items—talk about sustainability!

Set to launch on June 19, 2026, the Lovisia Chiikawa Multi Balm will be available at Chiikawa Land, Chiikawa Market, and various variety shops nationwide, alongside an online release from Lovisia's website at 10 AM on the same day. For more details, customers can visit the special site here: Lovisia Chiikawa.

About Chiikawa

Originating from a webcomic by illustrator Nagano on social media, Chiikawa features earnest characters such as Chiikawa, Hachiware, and Usagi, portraying their whimsical but often bittersweet daily lives. Following the success of the comic, which has extended into merchandise, café collaborations, and even an ongoing animated series, the franchise continues to grow in popularity. In July 2026, the much-anticipated movie titled Chiikawa: The Secret of Mermaid Island will hit theaters, adding to the love for these adorable characters.

As the Lovisia Gift Cosmetic series celebrates its success with over 5.2 million units shipped since its launch in July 2018, the Chiikawa Multi Balm stands out as an ideal choice for gifts or personal pampering. Lovisia’s delightful designs continue to create buzz across social media platforms, making it a coveted item for fans and newcomers alike.

For more information on chasing creativity in beauty, customers are encouraged to explore Lovisia’s latest offerings.

Company Overview

• - Company Name: BeeCruise, Inc.
• - CEO: Seita Nakai
• - Headquarters: 8-4-13 Nishigotanda, Shinagawa, Tokyo
• - Established: October 2017
• - Capital: 100 million yen

For inquiries, you can reach BeeCruise at: TEL: 03-6824-9754.