Exciting Collaboration: CRASH GATE and NIKO LIFE Transform a Winner's Home

Collaboration Between CRASH GATE and NIKO LIFE

The long-awaited collaboration between the CRASH GATE design team and the popular YouTube channel NIKO LIFE has finally come to fruition. This exciting project involves transforming the home of a lucky winner with a total of 500,000 yen worth of furniture and interior decorations. The process is documented in a special video published on the NIKO LIFE YouTube channel, along with a dedicated feature on the CRASH GATE official online store. This launch showcases not only the transformation but also the stories behind the collaboration.

Background and Response to the Collaboration

CRASH GATE aims to highlight the joy of mixing unique and inspiring pieces without being bound by rules and conventions. The collaboration with NIKO LIFE was born out of a desire to allow people to experience how CRASH GATE’s furniture can enhance living spaces. The YouTuber’s ability to capture stylish everyday life made them the ideal partner for this venture.

The call for participants was conducted in June 2025 and attracted an overwhelming response, with over 231 entries submitted within just two weeks. Selected from numerous heartfelt stories describing their challenges and aspirations related to interior design, one family was chosen as the lucky recipient of this exciting transformation.

Creating a New Kind of Living Space with NIKO LIFE

NIKO LIFE visited the winner's home to carefully discuss the family's lifestyle challenges, aspirations, and even their previously sacrificed design preferences due to parenting duties. During this detailed consultation, they engaged directly with the family to understand their needs and desires.

To curate the perfect selection of furniture and accessories, the team traveled to the CRASH GATE store in Yokohama Minatomirai. Here, they tested the comfort of various sofas and worked with staff to utilize a 3D simulator for planning the layout carefully. This meticulous process allowed them to conceptualize a plan that catered to the family's style and needs.

On the day of the transformation, NIKO LIFE took charge of arranging the furniture and decorative items to brilliantly create a harmonious interior. The finished space radiated warmth and vibrant colors characteristic of NIKO LIFE, adding a fresh and inviting touch to the home. The outcome brought immense joy and surprise to the winning family, exceeding their expectations of what their living space could be.

Watch the Transformation on YouTube and Explore Special Content

The full story of the transformation, including a Before and After comparison, is now available on the NIKO LIFE YouTube channel. Additionally, the CRASH GATE’s special feature page showcases a digest of the project, including an interview with NIKO LIFE offering candid insights and recommendations for furniture and decor. This content aims to engage viewers and readers, making them feel closer to the joys of interior design.

To explore the journey and see the completed project, check out the links below:

About NIKO LIFE

NIKO LIFE is a creative channel on YouTube that focuses on interior design and lifestyle Vlogs. Since launching in 2021 while working full-time, NIKO LIFE has gained over 765,000 subscribers, appealing primarily to women in their 20s to 40s. The channel is currently led by its brand director, who is actively developing works to enrich lives and spaces.

- NIKO LIFE Instagram
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About CRASH GATE

CRASH GATE is an interior store produced by the design team of Sekikagu, focusing on unique furniture collections. The store encourages the exploration of individual expression through diverse styles. They aim to inspire comfortable and casual living that breaks free from conventional limitations.

About Sekikagu Co., Ltd.

Founded in 1982 and headquartered in Okawa, Fukuoka, Sekikagu Co., Ltd. is a comprehensive furniture trading company responsible for the production and wholesale of furniture and related items. They cater to a wide array of clients including retailers, restaurants, and offices while operating the CRASH GATE and other retail stores, all aimed at providing innovative living experiences.

Company Information:
- Company Name: Sekikagu Co., Ltd.
- President: Hideki Haruta
- Location: 201-1 Hanaho, Okawa, Fukuoka Prefecture
- Established: November 2, 1982
- Business Area: Furniture, interior design, retail sales, and contract business.
- Capital: 1 billion JPY