#Germany #Berlin #ENGWE #Robin van Persie #Car-Free Day

ENGWE Partners with Football Legend Robin van Persie

In a significant move aimed at promoting sustainable transportation, ENGWE, the globally recognized e-bike brand, has proudly announced Dutch football icon Robin van Persie as its newest brand ambassador just ahead of Car-Free Day celebrations. The partnership, themed “GOOD AS G.O.A.T,” cleverly plays on the phrase “good as gold” by tying it to the sporting acronym G.O.A.T, which stands for the “Greatest of All Time.” This concept reflects Van Persie's illustrious football career while embodying a commitment to reliability and presence in everyday mobility solutions.

Van Persie’s career has been marked by extraordinary achievements, including notable stints at Feyenoord, Arsenal, and Manchester United, alongside accolades such as a Premier League title and two Golden Boots. He also left an indelible mark on international soccer with his legendary diving header in the 2014 World Cup. Since his retirement, Van Persie has evolved into roles that emphasize coaching and family, yet his foundational principle remains the same: being prepared and dependable when it counts the most. This resonates powerfully with ENGWE’s mission to provide high-quality bikes that riders can rely on for various journeys, be it for commuting or leisure.

An ENGWE executive highlighted Van Persie's appeal, stating, “Robin embodies performance, discipline, and reliability, promoting an active lifestyle that extends beyond football. Our collaboration aims to integrate e-mobility into everyday life, encouraging people to explore and savor every ride.” Van Persie himself echoed this sentiment, noting, “Reliability has always been key in my career—trusting the people around you and the tools at your disposal is vital. ENGWE shares this philosophy, making the decision to partner with them straightforward.”

As part of the partnership, Van Persie will be seen riding the ENGWE L20 3.0 Series, which underscores the campaign slogan “COUNT ON EVERY RIDE.” This bike is engineered with utmost comfort, featuring a user-friendly step-through frame, full suspension, and advanced technological capabilities like torque-sensing assistance and fast charging, making it an ideal choice for urban mobility.

The L20 3.0 Pro has garnered accolades such as the iF DESIGN AWARD 2026, confirming its excellence in design and user experience. Beyond creating exceptional products, ENGWE’s dedication extends to robust R&D, manufacturing expertise, and comprehensive after-sales support. The brand boasts a network of 15 branded stores and over 400 retail partners across Europe, in addition to 18 overseas warehouses and more than 450 service centers.

ENGWE's new ambassador announcement arrives at a time when urban populations are reconsidering transportation strategies, particularly as Car-Free Day approaches on September 22. To promote greener travel alternatives, the brand will launch its “Car-Free, Carefree” campaign from September 16 to October 8, encouraging individuals to opt for e-bikes over short car trips, with potential savings reaching €685.

On September 19, Van Persie will make his first public appearance with ENGWE at SOE Spain, providing an opportunity for media representatives to engage with both Van Persie and the ENGWE team, explore the latest e-bike offerings, and learn more about this exciting partnership.

In sum, ENGWE's collaboration with Robin van Persie not only emphasizes the importance of reliable mobility but also advocates for eco-friendly alternatives in urban settings, pushing for a future where e-bikes play a fundamental role in daily transportation. As more cities and consumers lean toward sustainable practices, initiatives like this are essential in paving the way for a greener tomorrow.