LBMA Japan Announces Finalists of the 3rd Location Information Awards 2025

LBMA Japan, a notable consortium of 115 companies engaged in utilizing location-based data for marketing and service enhancement, has recently unveiled the five exceptional nominees for the 3rd Location Information Awards 2025. The awards aim to honor significant contributions in the area of location-based business, marketing, and services that promote societal impact and advance market growth.

Led by Representative Director Kuni Yuki Kawashima, the organization emphasizes the importance of recognizing exceptional projects that demonstrate the power of location data. This year’s nominations include a diverse range of innovative projects that utilize location-based data in creative and impactful ways. From advanced analytics services to unique customer engagement strategies, these nominees showcase the versatility and potential of location intelligence.

Nominees for the Outstanding Award

The following projects have been selected as finalists:

1. 商圏レポートAI (Market Area Report AI)

Developed by Giken Corporation and Data Insight Corporation, this tool affords anyone the capability to perform complex market area analysis effortlessly. The AI-driven functionality translates vast data sets into sophisticated market insights. Integrated with Giken's MarketAnalyzer® 5, this solution democratizes access to reliable analyses essential for informed business decisions, effectively supporting chain companies in understanding and navigating their market environments.

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2. CITY INSIGHT: Road Maintenance Support Service

Offered by Nightley Corporation, this service aims to devise effective management strategies for road infrastructure by analyzing vehicle flow data, obtained from various sources like passenger vehicles and app GPS data. Scheduled to launch in May 2025, it promises to streamline local government’s road maintenance operations through data collaboration with various partners, enhancing digital transformation initiatives.

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3. MetCom × Blog Watcher: 3D Human Flow Big Data

This project aims to visualize human movement data in three dimensions, facilitating enhanced spatial analysis capabilities. Collaborating with Blog Watcher, MetCom applies sensor-led height separation techniques for accurately mapping movement through multi-level environments. This innovation has garnered governmental validation and is paving the way for broader applications across urban and transportation sectors.

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4. Shufoo! Visit Tracking

ONE COMPATH has developed this service to visualize the effectiveness of promotional flyers by analyzing customer visit data driven by the Shufoo! electronic leaflet service. By cross-referencing various attributes with user visitation patterns, it provides in-depth analyses to enhance marketing efficacy. Currently adopted by around 100 businesses, it is expected to empower data-driven strategies in the promotional landscape.

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5. Donki Walking Signage

Collaborating with Unerry, this innovative inbound marketing initiative integrates pop culture with location data. The project features characters from Don Quijote, leading foot traffic through relevant areas based on data analysis. This novel approach has proven successful, increasing the visit rate among tourists significantly.

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Future of the Awards

Following the announcement of the finalists, an internal voting process among member firms will determine the Grand Prize winner, to be revealed by December 15. The awards aim to stimulate further exploration and innovation within the realm of location-based marketing, ultimately contributing to the sector's vitality and remarkable growth.

About LBMA Japan

Founded in February 2020, LBMA Japan is a non-profit organization dedicated to advancing location-based marketing and services within Japan. Based in Chiyoda, Tokyo, the association prioritizes fostering collaboration among its members to enhance data-driven strategies and governance in this ever-evolving sector.

For more information on LBMA Japan and the Location Information Awards, visit LBMA Japan Official Website.

Stay tuned for further updates as the awards ceremony approaches!