#USA #Los Angeles #E-Commerce #SHOPLINE #Flywheel Strategy

SHOPLINE Partners with Flywheel Strategy

In a significant move to enhance the support for scaling brands, SHOPLINE, a trusted global commerce platform, announces its partnership with Flywheel Strategy, an advisory firm specializing in digital commerce and operations. This collaboration aims to elevate the experience for over 600,000 merchants by combining cutting-edge technology with expert consulting, guiding brands towards sustainable and efficient growth.

As businesses transition from initial traction to fully operational setups, the demand for advanced commerce technology, coupled with robust operational frameworks, has never been higher. Flywheel Strategy contributes its wealth of experience, derived from collaborations with large brands, to assist smaller firms in navigating the complexities of scaling.

SHOPLINE's Co-President, Christopher Yang, addresses the pressing need for integrated solutions, stating, "Growth today isn't merely about increasing tools; it's about leveraging the right technologies to foster a resilient business model." He emphasizes that successful scaling requires both operational excellence and revenue generation, which is precisely what this partnership intends to deliver.

Through this alliance, SHOPLINE merchants will gain privileged access to Flywheel Strategy's array of services. These include fractional guidance in ecommerce technology, marketing strategy, and operational management. The objective is to ensure brands can not only promote their offerings effectively but do so with an operational backbone that supports long-term success.

Flywheel's approach focuses on linking complex systems and processes effectively, helping brands to streamline operations and enhance customer experiences. Its founder, Kate MacCabe, remarked, "The challenges faced by growing brands extend beyond sales; they include the establishment of systems and teams capable of supporting sustainable growth." This sentiment echoes the fundamental goal of their collaboration with SHOPLINE.

This partnership further strengthens SHOPLINE's existing ecosystem of strategic allies, all aimed at supporting brands in achieving global scalability while maintaining clear operational control. By effectively marrying an adaptable, high-performance commerce platform with hands-on strategic guidance, the partnership seeks to foster profitability and sustainable growth for participating brands.

About SHOPLINE

Founded in 2013, SHOPLINE stands as a leading provider of global commerce Software-as-a-Service (SaaS), designed to empower brands and retailers to launch and expand their businesses across the globe. Its platform encompasses an array of features, including ecommerce solutions, POS systems, social commerce, and comprehensive marketing tools.

The integration capabilities of SHOPLINE allow merchants to craft unique shopping experiences tailored to their brand vision. With more than 2,000 employees worldwide, and a mission to streamline complexity while facilitating growth, SHOPLINE remains at the forefront of the ecommerce landscape.

About Flywheel Strategy

Flywheel Strategy was established to convert years of insights into actionable strategies, assisting brands in building faster, smarter businesses sustainably. It has worked with notable names such as Daily Harvest and Thinx, consistently helping them navigate their growth trajectories.

By harnessing a systems-first approach, Flywheel aligns teams around a unified vision, ensuring companies focus on what is truly important. Its collaboration with SHOPLINE represents a unique opportunity to meld enterprise-grade strategies with a powerful ecommerce platform, empowering brands to scale effectively and confidently.

As this partnership unfolds, both SHOPLINE and Flywheel Strategy are set to redefine what it means for brands to grow in today’s competitive landscape, emphasizing the importance of operational efficiency alongside effective sales strategies.