#Japan #Tokyo #Gaprise #Futureshop #Tolstoy

Introduction

Gaprise, a digital business support company based in Tokyo's Chiyoda Ward, has recently announced the introduction of its short video marketing tool, Tolstoy, specifically designed for businesses utilizing the SaaS-based e-commerce platform Futureshop. The initiative reflects the increasing importance of short videos in influencing consumer purchasing behavior, particularly in the online space.

Rising Importance of Short Videos

In recent years, the shift towards digital consumerism has intensified, leading to a surge in the significance of short videos. These videos possess a unique ability to convey a product's appeal instantly and leave a lasting impression on viewers, thereby greatly enhancing conversion rates on e-commerce websites. By leveraging the shopper video functionality offered by Tolstoy, businesses can provide user experiences similar to those found on popular platforms such as TikTok and Instagram Reels. A notable benefit of integrating videos into an e-commerce site through Tolstoy is that it does not adversely affect page load speeds, thereby maintaining SEO rankings and overall site performance.

Key Features of Tolstoy

1. Story Functionality

Tolstoy enables businesses to implement story features akin to Instagram's Stories and TikTok clips directly within their e-commerce platforms. This capability can significantly boost customer engagement, capturing consumer interest and encouraging interaction.

2. Shoppable Functionality

In addition to storytelling, Tolstoy allows users to create shoppable videos that emulate the seamless experiences found on TikTok and Instagram. This means that viewers can transition from discovering a video to making a purchase effortlessly, thereby streamlining the shopping experience.

3. Interactive Features

Tolstoy takes engagement a step further with its interactive features. Businesses can create multiple video content options tailored to visitors’ interests, allowing them to choose different pathways within the video. This interactive format mimics face-to-face conversations, fostering a more personalized shopping experience for consumers.

How to Learn More

For inquiries regarding the Tolstoy service, the company invites potential users to visit their service website or reach out directly:

• - UGC & D2C Technology Division

Kaneko
03-4567-6115
[email protected]

About Gaprise

According to Gartner Japan, Japan's total IT spending is projected to reach approximately 28.5 trillion yen in 2023, marking a 4.7% increase compared to 2022. By 2025, this figure is anticipated to exceed 30 trillion yen. Notably, the SaaS market accounted for about 1.1 trillion yen in 2022, representing a mere 4% of the overall market, suggesting significant potential for growth.

Since its establishment in 2005, Gaprise has been dedicated to uncovering and presenting innovative technology solutions from around the world, aiming to differentiate itself in the increasingly intricate SaaS market. The company has established strong alliances with publicly traded companies like monday.com and riskified, as well as high-growth ventures such as Contentsquare and Yotpo. These partnerships have fortified Gaprise’s unique market position.

In addition, with the recent discontinuation of Google Optimize services in 2023, Gaprise has become the sole provider in the country of three officially recommended A/B testing tools. Starting in February 2024, the company will launch multiple site speed improvement tools, reinforcing its commitment to providing diverse solutions tailored to client needs.

Through advanced technology implementation and consultancy services, Gaprise continues to assist clients in areas such as market analysis, online user acquisition, site user experience optimization, content management, project management, and AI technologies. The company remains dedicated to accelerating business growth by addressing client challenges comprehensively.

• - Company Name: Gaprise Inc.
• - Established: January 27, 2005
• - CEO: Ryoji Kai
• - Capital: 200 million yen
• - Location: KANDA SQUARE WeWork 11F, 2-2-1 Kanda Nishikicho, Chiyoda Ward, Tokyo
• - Corporate Website: https://www.gaprise.com/