#Japan #Tokyo #Asmark #Group Interviews

Exploring the Perspectives of Foreign Residents in Japan

In recent years, the number of foreign residents in Japan has been on the rise, prompting businesses to adapt to the diverse values and needs these residents represent. As companies aim for global expansion and seek to create products and services that cater to a multifaceted market, understanding the voices of foreign residents becomes increasingly essential.

Overview of the Seminar

On June 11, 2025, Asmark Inc., led by CEO Shoichi Machida, will host an online seminar titled “Survey on Foreign Residents in Japan.” This session will reveal the practicalities of conducting group interviews through the showing of real-life interview footage. Participants will gain insights into the entire process, from designing the survey to managing interviews and applying the results effectively.

Target Audience

This seminar is geared towards individuals and organizations interested in:

• - Deepening their understanding of users from a local perspective for overseas expansion.
• - Collecting and analyzing the voices of diverse individuals living in Japan.
• - Improving or planning services aimed at foreign residents.

Understanding the Challenges

Despite the increasing presence of foreign residents, many businesses encounter obstacles in interpreting their responses. Cultural differences can lead to misunderstandings, such as difficulty in articulating what the interviewer wishes to uncover or misreading responses altogether. Distortions in understanding can arise at various stages of the research process—whether it's the design of questions, the conduction of interviews, or the analysis of collected data.

Particular challenges relate to effectively eliciting information on participants’ backgrounds, expectations, and comparisons with their home countries. These elements are crucial for the success of research focused on foreign residents, and thus, identifying the right approach becomes key.

Seminar Program

1. What are Foreign Residents?
Understanding the fundamentals and commonly held misconceptions.
2. Key Points of Group Interviews with Foreign Residents
Strategies to engage effectively in discussions.
3. Insights and Effective Utilization from Interviews
How to turn the awareness gained from interviews into actionable results.

Event Details

• - Date & Time: June 11, 2025, from 13:00 to 13:45 (JST)
• - Capacity: 500 participants
• - Cost: Free of charge
• - Speaker: Kyoko Nakano, Japan Direct Research Co.
• - Bonus: Free distribution of seminar materials

The seminar will showcase real interactions with foreign residents, providing practical insights that are often overlooked during the design phase. Attendees will walk away with not only a deeper understanding of foreign residents in Japan but also practical tips that can be implemented in their work.

For those eager to enhance their skills in understanding this growing demographic, this seminar is an unmissable opportunity. Don’t miss out—register for free today!

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About Asmark Inc.

- CEO: Shoichi Machida
- Location: Shibuya Property Tower, 4F, 1-32-12 Higashi, Shibuya, Tokyo 150-0011
- Phone: 03-5468-5101
- Founded: December 21, 2001
- Capital: 139 million yen (as of December 31, 2023)
- Affiliations: General Incorporated Association of Japan Marketing Research Association
- Certifications: Privacy Mark (Registration No. 12390094), ISO 20252 for Market Research Products