Celebrating 127 Years of Sapporo Lion's Historic Beer Hall on August 4th

Sapporo Lion’s Grand 127th Anniversary Celebration

August 4th holds a significant place in Japanese beer history as it marks the birth of Japan’s first beer hall, a distinction that Sapporo Lion has held since its inception. This year, the company proudly celebrates its 127th anniversary, continuing a legacy of delivering exceptional dining experiences. To honor the occasion, Sapporo Lion, a group company of Sapporo Holdings, will roll out exciting events starting from July 1st, culminating in a grand celebration on August 4th.

A Toast to the Founding of Beer Halls

“Beer Hall Day” was officially recognized in 1999, coinciding with Sapporo Lion's 100th anniversary. August 4th was designated as the day when the first Japanese beer hall opened its doors, thanks to Sapporo Lion’s efforts. The significance of this day has only grown over the years, connecting the brand with memories of joy and celebration. From its founding, Sapporo Lion has been a pioneer in providing dining experiences that exemplify the joy of living, embodied in its slogan, “JOY OF LIVING.” This year's anniversary is a tribute to the years of patronage and a step towards a future that remains intertwined with the culture of local communities.

Anniversary Celebration and Exclusive Promotions

On August 4th, patrons at participating Sapporo Lion locations will be able to enjoy all draft beers at half price for the entire day. This promotion applies to all participating locations (with some exceptions) and features a variety of brews, including the classic Sapporo Draft Beer Black Label, Yebisu Beer, and more. Regardless of which part of the country you are located in, this special event will surely be a highlight of your summer.

Special Half-Price Event Details:

- Date: August 4, 2026
- Locations: Participating Sapporo Lion chain outlets (some restrictions apply)

Note: The promotion includes all sizes of draft beer served as single items, but does not apply to drinks included in all-you-can-drink plans, bottle offerings, or cocktails. To ensure that all guests can partake in this delightful occasion, time restrictions may apply during peak hours.

Pre-Anniversary Events Leading Up to the Celebration

In the lead-up to this historic day, Sapporo Lion will hold a series of festivities from July 1st to August 3rd across its chain of restaurants and on the official