LianLian Global and UnionPay's Partnership: Enhancing Cross-Border Payment Solutions

This week, Amsterdam became the hub of innovation in fintech as the Money20/20 Europe conference unfolded from June 3rd to 5th, 2025. Among the highlights of the event was the strategic partnership announced between LianLian Global, a prominent player in digital payment solutions, and UnionPay International, a leader in global payment services. This collaboration aims to redefine the landscape of cross-border remittances, promising enhanced efficiency and security for users across the globe.

Partnership Highlights


The announcement was made in front of industry leaders and innovators during a signing ceremony that included top executives such as Tim Shen, the CEO of LianLian Global, and Adora Wang, CEO of LianLian Europe. Representing UnionPay International was Jianmin (James) Yang, Vice President for the Europe Region, highlighting the importance of this partnership in expanding their collective footprint in the international payments sector.

Objectives of the Collaboration


The primary goal of this partnership is to leverage LianLian's extensive global network alongside UnionPay's MoneyExpress platform. This combination aims to facilitate seamless and secure international money transfers, particularly for clients remitting funds to mainland China. This strategic alliance targets not only individuals but also focuses on the B2B sector, enhancing online payment acceptance, digital card issuance, and payout services, essential for Chinese businesses looking to expand overseas.

The Impact on Customers


With LianLian Global having served approximately 5.9 million customers globally, this partnership is set to bolster their service offerings significantly. They specialize in cross-border payment solutions with a presence in over 100 countries, making it crucial for e-commerce platforms and trading companies. In cooperation with more than 2600 institutions, UnionPay International has successfully enabled card acceptance in 183 regions worldwide, further solidifying its role as a central player in the global payments industry.

According to Yang, this partnership signifies a pivotal step for UnionPay in enhancing its cross-border remittance capabilities within the European market. The collaboration is poised to provide a more user-friendly experience, ultimately creating a faster and more secure method for users to handle their international money transfers.

Future Prospects


As e-commerce continues to flourish and cross-border trade booms, partnerships such as this one are vital in responding to the evolving needs of consumers and businesses alike. LianLian's CEO, Tim Shen, emphasized the commitment to simplifying the payment experience not only for end-users but also for partners. The focus on near real-time fund transfers with minimal information required reflects their mission to streamline cross-border operations significantly.

In conclusion, the unveiling of this partnership at Money20/20 Europe marks a significant milestone in the fintech space, especially for users engaged in cross-border transactions. With LianLian and UnionPay International working together, it is expected that they will set new standards for security, speed, and efficiency in the realm of global finance.

Topics Financial Services & Investing)

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