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Honeycomb and AWS Join Forces for AI Observability

On December 3, 2025, Honeycomb announced a groundbreaking strategic collaboration agreement with Amazon Web Services (AWS). This partnership is set to span three years, initiating a new chapter in their collective mission to enable businesses to enhance their software development processes and speed up innovation.

Honeycomb, renowned for its observability solutions, aims to provide organizations with better resources to tackle the increasing complexities of software development. Matt Nelson, the Chief Revenue Officer of Honeycomb, noted that this collaboration will introduce advanced technology capabilities and significant go-to-market opportunities, all with the goal of helping developers create robust and intelligent software solutions.

Enhancing Developer Productivity

The strategic collaboration agreement (SCA) positions Honeycomb and AWS as pivotal players for corporate clients seeking to elevate their software productivity.

With the integration of high-fidelity observability data and AI-driven insights, organizations can now enjoy various benefits including:

• - Accelerated Adoption of AI Observability: Companies can utilize Honeycomb’s platform to enhance performance, manage operational costs efficiently, and allow engineering teams to build and operate AI applications with greater resilience.

• - Modern Site Reliability Engineering (SRE) Practices: Engineering teams will be better equipped to promptly respond to incidents and accurately determine root causes across distributed systems. This enables them to implement changes with more confidence within AWS environments.

• - Easier Procurement Processes: Honeycomb’s observability platform is now accessible via the AWS Marketplace. Positioned within the AI Agents and Tools category, customers can swiftly implement and benefit from Honeycomb’s solutions to advance their AI projects.

Case in Point: Nubank

Nubank, one of the largest digital financial platforms worldwide, emphasizes the need for partners capable of matching their rapid innovation pace. According to Cat Swetel, Nubank’s General Manager, they are committed to simplifying financial services. The collaboration with Honeycomb and AWS has played a crucial role in achieving this, leading to reduced latency and enhanced customer experiences.

“By leveraging Honeycomb and AWS, we can elevate our services significantly, steering us towards superior business results,” said Swetel.

The Technological Backbone

Honeycomb extensively utilizes AWS services like AWS Lambda in its daily operations. Their AI-centric observability platform, Honeycomb Intelligence, is optimized for developers and is built upon the Amazon Bedrock framework, recognized for its security and flexibility in generating AI applications and agents.

Allison Johnson, AWS's Director of Technology Partnerships, echoed the partnership's significance. She stated, “Organizations require the capability to create, operate, and scale modern applications with clarity—something high-fidelity observability easily affords.”

The alliance aims to address the complexities customers face today. By delivering Honeycomb’s observability features coupled with the expansive capabilities and security of AWS, businesses will be able to reduce downtime, enhance engineering velocity, and accelerate their modernization journey. This ultimately empowers teams to offer faster and more reliable service to their end users.

Looking Ahead

This partnership not only underscores Honeycomb and AWS's commitment to developing greater flexibility and unlocking enhanced business value across various industries but also showcases the future of observability in enterprise settings. To further explore Honeycomb’s offerings, attendees can find Honeycomb at the AWS reInvent event happening from December 1-5, 2025, at booth #1378. For additional insights, visit their website at www.honeycomb.io/technologies/aws.

In a world where digital transformation is accelerating, collaborations like that of Honeycomb and AWS are essential in navigating the complexities and delivering extraordinary customer experiences.