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Initial Food Expo 2025 Report

The Initial Food Expo 2025, hosted by Initial Inc., successfully bridged the gap between food-related companies and the media and influencers that thrive in this vibrant industry. This event took place on September 4, 2025, from 10:00 to 14:00 at the Vector Lounge in Minato, Tokyo. With an aim to foster collaboration, Initial Inc. brought together a diverse spectrum of participants, ranging from food and beverage manufacturers to restaurant operators and kitchen appliance companies.

The expo was conceived in response to requests from media representatives and gourmet influencers. They shared a common need for timely and trend-forward information, as well as a desire to connect with several brands simultaneously for interviews and collaborations. The event attracted a total of 76 attendees, including journalists and influencers, who were eager to learn about the latest offerings in the food sector.

During the expo, participating companies showcased their flagship products, offered tasting sessions, and provided samples to attendees. Many brands also highlighted the stories behind their products, creating engaging narratives that captivated visitors. This allowed influencers and media personnel to gain vital insights into the unique selling points of various products, thus enabling them to better communicate these stories to their audiences.

Initial Inc. strives to be a fast communication company committed to the growth of its clients. The organization has dedicated teams for four key sectors: food, travel, beauty, and BtoB. With rich expertise and proven success in each domain, Initial provides tailored PR services that yield impactful results.

The expo has clearly illustrated the significant value of face-to-face interactions in the PR landscape. Responses from exhibitors have been overwhelmingly positive. Many commented that the event facilitated meaningful connections with members of the media, which is often challenging in traditional exhibition environments. The event was also viewed as a rich learning experience, with attendees expressing eagerness for future participation.

Feedback from media and influencers highlighted the unique format of the event, which allowed them to interact directly with numerous brands in a single setting. Participants appreciated the convenience of conducting multiple interviews within one venue, which enhanced their understanding and retention of information regarding the brands present. Enthusiastic remarks were made about the event's offerings, particularly regarding the abundance of samples that participants enjoyed taking home.

The next Initial Food Expo is highly anticipated, with plans to host similar events across all sectors in the future. Such initiatives are aimed not just at fostering connections but also at creating opportunities for authentic storytelling and relationship-building between businesses and the press.

Expo Overview

• - Name: Initial Food Expo 2025
• - Date: September 4, 2025
• - Location: Vector Lounge, Akasaka Garden City, 18F, 4-15-1 Akasaka, Minato, Tokyo
• - Participating Companies: A total of 12 companies including Aladdin, KEURIG, Oso Japan, Doshisha, Marine Food, Motsuyaki Ban, Hikari Miso, and more.

Voices from the Exhibition

• - “This was an excellent opportunity to build media relations. I look forward to the next event!”
• - “It was a great learning experience different from our usual expos.”
• - “The feedback on our products was positive, and I hope this leads to further engagements.”
• - “It provided great exposure for our brand.”

Voices from Media and Influencers

• - “It was meaningful to engage directly with brands that I usually write about.”
• - “The format allowed me to conduct multiple interviews – a unique experience!”
• - “I loved the variety of samples; I’d be excited to attend similar events in the future.”
• - “Learning about the production background deepened my appreciation of the products.”

About Initial Inc.

Initial Inc. operates as a strategic PR subsidiary of Vector Inc., a leading PR firm in Asia. Utilizing the diverse solutions available across the Vector Group, Initial crafts tailored communication strategies for its clients.

• - Company Name: Initial Inc.
• - CEO: Yui Fujiwara
• - Location: 4-15-1 Akasaka, Minato, Tokyo
• - Established: August 1, 2012
• - Business Focus: PR, integrated communication, digital marketing, and content development
• - Website: https://initialinc.co.jp/