#Saudi Arabia #Riyadh #ISSA #Spectatr.ai #ANOC

Spectatr.ai, ANOC, and ISSA Join Forces for Real-Time Highlights

In a groundbreaking partnership, Spectatr.ai, a pioneering company backed by Sequoia Capital, is collaborating with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to provide real-time highlight videos during the Islamic Solidarity Games. This major sporting event is scheduled to take place from November 7 to November 21, 2025, in Riyadh, Saudi Arabia, and is expected to feature over 3,500 athletes from 57 countries.

The collaboration represents a significant advancement in how sports fans can engage with live events. By utilizing Spectatr.ai's artificial intelligence technology, fans will receive high-quality, instant highlights from over 20 different sports throughout the Games. This initiative is part of a broader digital content strategy between ANOC and ISSA, which aims to enhance the international visibility of the Islamic Solidarity Games.

The partnership stems from an earlier Memorandum of Understanding (MoU) signed between ANOC and ISSA in 2025, which aimed to elevate the profile of the Games on a global scale. Under this MoU, ANOC commits to broadcasting the events live via its platform, ANOC.tv. With Spectatr.ai’s advanced technologies, every critical moment—from thrilling goals to dramatic victories—will be captured and shared instantaneously across various platforms, reaching fans all around the globe.

"Our collaboration with ANOC introduces a new era of AI-powered storytelling to one of the world's most unifying sporting events," said Richa Singh, co-founder of Spectatr.ai. "We are thrilled to support Riyadh 2025 by bringing every story, emotion, and achievement to audiences in real-time."

To achieve this, Spectatr.ai will deploy its proprietary PULSE engine, which functions as a low-latency highlight generation system. This technology can identify pivotal moments during games, such as goals, finishes, podium finishes, and record-breaking performances. Enhanced with metadata, the clips will be distributed immediately for broadcast and social media use, ensuring that content is readily available in formats optimized for platforms like Instagram, TikTok, and YouTube.

Gunilla Lindberg, the Secretary General of ANOC, emphasized the importance of innovation in sports, stating, "By integrating real-time AI technology into the Islamic Solidarity Games, we guarantee that every inspiring performance and emotional moment will be delivered to fans worldwide instantly." This partnership aims to ensure equitable visibility for all 57 participating National Olympic Committees (NOCs). Every NOC will receive tailored daily highlight packages, allowing each athlete and federation to gain significant exposure.

The system will incorporate automated tagging and search functionalities, making all footage easily discoverable and reusable. This transition is expected to set a precedent for future multi-sport events, demonstrating how artificial intelligence can effectively enhance global engagement, operational efficiency, and commercial opportunities in the sports industry.

Spectatr.ai's platform is designed not only to streamline the management of sports content for rights holders and clubs but also to deepen fan engagement through AI Agents and new revenue streams. As the world eagerly anticipates the Islamic Solidarity Games, this collaboration illustrates a commitment to leveraging technology to enrich the sports experience for fans both in-person and online.

About the Organizations

Spectatr.ai

Spectatr.ai is an innovative media platform specializing in AI-powered sports technology. It provides advanced systems that enable sports organizations to enhance their content management and fan interaction through cutting-edge AI-driven workflows.

ANOC

The Association of National Olympic Committees plays a crucial role in supporting National Olympic Committees worldwide, advocating for multi-sport event development, and promoting digital visibility.

ISSA

The Islamic Solidarity Sports Association unites National Olympic Committees from Islamic nations, fostering cooperation and friendship through sports and organizing events like the Islamic Solidarity Games.