Bang & Olufsen Roppongi Closes, New Experience Center on the Horizon

Bang & Olufsen Roppongi Bid Farewell

Bang & Olufsen Roppongi, operated by Auras Co., Ltd., has officially concluded its operations on April 12, 2026. This flagship store in the Roppongi AXIS building has been a significant destination for fans of upscale audio and visual products, showcasing the elegance and innovation that the Bang & Olufsen brand is renowned for.

The store has served as a vital point of interaction for music lovers and tech enthusiasts alike, providing a unique space to experience the premium quality of Bang & Olufsen's offerings. Over the years, countless customers have stepped through its doors, creating lasting memories and intimate connections with the brand. The closure marks the end of an era, and the management deeply appreciates the unwavering support from all customers and partners throughout the years.

In exciting news, Auras Co., Ltd. is preparing to launch a brand new showroom named the Residential Automation Experience Center (RAEC) on June 1, 2026. This innovative facility will be a reimagined version of the current space, designed to immerse visitors in a wider array of advanced technological experiences tailored for residential environments.

The upcoming showroom will showcase cutting-edge systems for high-end audio, video, lighting, shading, and home automation, redefining how technology integrates into everyday living spaces. As Auras Co., Ltd. transitions from a focus on individual premium audio products to a comprehensive technology experience, the RAEC aims to embody the next generation of luxury living that seamlessly blends comfort with innovation.

Details about the exhibited products and the full scope of the facility will be shared with the public in the lead-up to its opening. Auras Co., Ltd. aims to create an engaging environment where technology not only enhances the aesthetic of a home but also improves the quality of life.

The management extends hearty gratitude to all patrons of the Bang & Olufsen Roppongi location and encourages everyone to look forward to what the new Residential Automation Experience Center has to offer. It promises to be a hub of inspiration and interaction for both current customers and those new to the Bang & Olufsen brand.

Auras Co., Ltd. is located at 5-17-1 Roppongi, Minato-ku, Tokyo, in the AXIS building on the 3rd floor. The company is led by the CEO, Hirokazu Yamaoka, who is passionate about pushing the boundaries of technology while honoring the brand’s legacy. For more information, you can visit their official website at AURAS Inc..

As we bid farewell to the Roppongi location, we also embrace the future with open arms, looking forward to seeing you at the new showroom, where technology and luxury experience a harmonious union.