Celebrate the 76th Anniversary of Asakuma with New V-Point Rewards Program!

Asakuma's New V-Point Rewards Program

Asakuma, a well-established restaurant chain celebrating its 76th anniversary this year, is excited to announce the launch of the V-Point service in collaboration with CCCMK Holdings and Sumitomo Mitsui Card Company. Starting May 20, 2025, customers can earn and redeem V-Points at 74 locations, including the popular 'Steak no Asakuma', as well as 'Motsuyaki Sakaba Ebisu San' and 'Wayang Bali'. This new service aims to enhance the dining experience while rewarding customer loyalty.

Asakuma's commitment to quality has made it a beloved dining destination especially in the Tokai and Kanto regions of Japan. The chain is known for its diverse menu, featuring hearty dishes like steak and hamburgers, paired with an expansive salad bar offering around 45 different items. This rich selection ensures that dining at Asakuma is celebrated as a special occasion.

How the V-Point System Works

Upon dining at any of the participating restaurants, customers can show their V-Point accumulating card during checkout. For every 200 yen spent (including tax), 1 V-Point will be awarded. Additionally, if payments are made using a Sumitomo Mitsui card, customers will earn extra V-Points as part of the payment process.

Accumulated V-Points can be used at various locations, with 1 point equating to 1 yen. This system allows patrons not only to enjoy their meals but also to collect points that can be spent at approximately 160,000 partner locations nationwide and about 100 million Visa-affiliated stores worldwide.

Special Double Point Campaign

To celebrate the introduction of this new rewards program, Asakuma will launch a double points campaign from June 1 to June 30, 2025. Customers who register a specific coupon in the V-Point app and show their participating cards can accumulate points at double the usual rate. This promotion is available continuously throughout the campaign period—an excellent opportunity for diners to maximize their rewards.

Asakuma, CCCMK Holdings, and Sumitomo Mitsui Card Company are thrilled to offer this V-Point service, further enhancing the dining experience at 'Steak no Asakuma', 'Motsuyaki Sakaba Ebisu San', and 'Wayang Bali'. The partnership reflects their dedication to customer satisfaction and loyalty.

Important Details:

- Service Launch Date: May 20, 2025
- Participating Locations: All 74 Asakuma restaurants
- Point Accumulation Rate: 1 point for every 200 yen spent
- Redemption Rate: Each point equals 1 yen

Visit the following websites for more details on the V-Point service and specific locations:

Double Points Campaign Overview:

- Campaign Period: June 1, 2025, 00:00 - June 30, 2025, 23:59
- Coupon Page: Available starting June 1, 2025
- Special Offer: Double V-Points for every transaction during campaign period
- Participating Locations: All 74 Asakuma restaurants

This initiative marks a new chapter in Asakuma's rich history, encouraging both new and returning customers to enjoy great meals while earning rewards. Don't miss out on this fantastic opportunity to indulge at Asakuma and enjoy the benefits of their V-Point program!