Celebrating 20 Years of AMACA: A Fashion Journey with Licca

Celebrate AMACA’s 20th Anniversary

The renowned women’s brand AMACA, managed by Sanyo Shokai, is gearing up to celebrate its 20th anniversary in 2025. To mark this significant milestone, the brand has planned an array of exciting initiatives across its nationwide stores and online platforms. The celebration showcases the brand's commitment to delivering stylish and elegant fashion for women of all ages.

Collaboration with Licca

One highlight of the anniversary festivities includes a special ambassador collaboration with Licca-chan, the iconic doll cherished by multiple generations since its debut in 1967. From April 16 to May 15, 2025, this partnership will feature Licca-chan wearing six specially crafted outfits that mirror AMACA's Spring/Summer 2025 collection.
Each piece, including elegantly tailored dresses and trendy accessories, is made using original Liberty fabrics and handmade by Sanyo Shokai's dedicated development team.

This unique initiative not only honors 20 years of AMACA but also bridges the gap between childhood nostalgia and adult fashion. Throughout the campaign, Licca will grace the brand's official website and social media, alongside appearances at major department stores showcasing her stylish wardrobe.

Special Liberty Fabric Collection

In addition to the ambassador collaboration, AMACA will sell commemorative items created from Liberty's premium Tana Lawn fabric, famous for its soft sheen and luxurious feel. Tana Lawn, a staple of the brand since its inception, will have limited edition prints released monthly. Shoppers purchasing these garments can collect points towards exclusive rewards, including personalized plush bears crafted from the same fabrics.

A featured page on the brand's official website will regularly update visitors on the anniversary celebrations and the ongoing Tana Lawn tour, spotlighting the latest releases and design highlights.

Web Content and Other Initiatives

AMACA will also provide special online content celebrating the 20th anniversary. Featuring model Hiromi Hatano, the content will showcase AMACA’s Spring/Summer 2025 collection through a series of articles, with the first installment focusing on the enchanting Liberty print “Ribbon Medallion.” Updates will occur in March, April, and June to maintain the excitement throughout the season.

AMACA stands by the belief that fashion should resonate with one’s personal style while embracing contemporary trends. Their designs showcase a sophisticated standard for women, combining timeless craftsmanship with modern elements.

Customers can explore the full scope of AMACA’s offerings and initiatives through their official website. With department store availability and strong online presence, AMACA continues to flourish as a go-to brand for women seeking quality, elegance, and style.

More about AMACA

Founded in 2005, AMACA aims to instill empowerment in women, emphasizing self-expression through fashion. With a focus on quality materials and elegant designs, the brand attracts a diverse audience while maintaining a selection of high-caliber creators from both domestic and international realms.

Don’t miss out on this momentous occasion as AMACA embarks on a journey to celebrate its rich history and exciting future!