BIGO Ads Triumphs with 2026 Sales and Marketing Excellence Award Recognition

BIGO Ads, a leading advertising platform utilizing deep learning technology under the umbrella of JOYY Inc. (NASDAQ: JOYY), has proudly announced its triumph in the 2026 Sales and Marketing Excellence Award, also known as The Sammy. This distinguished recognition comes from the Business Intelligence Group (BIG), an independent organization dedicated to honoring outstanding achievements across various business sectors.

In the highly competitive Growth Catalyst / Advertising Technology category, BIGO Ads stood out among numerous contenders from over 20 different industries worldwide. The awards program evaluates organizations, campaigns, teams, and technologies to identify those that exemplify strategic innovation and effective execution. This year’s judging panel, consisting of seasoned business executives, utilized objective scoring benchmarks to determine the award recipients.

Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group, noted, “The 2026 Sammy winners are not just exceptional marketers; they are accountable ones. This year, the honorees distinguished themselves by their ability to link strategy with outcomes, showcasing exactly what drives effective results.” BIGO Ads served as a prime example, demonstrating how strategy translates into tangible achievements.

Central to BIGO Ads’ success is its AI-driven full-funnel growth system, characterized by deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization. This robust platform enables advertisers and developers to strive for sustainable profitability by integrating acquisition efficiency with monetization performance, showcasing a more accountable and ROI-focused advertising model.

Eden Liu, Head of Global Business at BIGO Ads, expressed pride in the recognition: “This award is a significant confirmation of BIGO Ads’ dedication to creating advertising technology that delivers measurable business value. As we advance, our commitment to enhancing AI-based optimization and monetization intelligence will empower advertisers and developers to expand their reach more effectively and sustainably.”

BIGO Ads has established itself as a formidable player in the advertising technology landscape, providing clients with innovative tools to foster user growth and maximize advertising revenue. With a strong commitment to continuous improvement, the company leverages full-stack AI capabilities, proven bidding models such as oCPC and ROAS, and state-of-the-art in-app bidding technology. By doing so, BIGO Ads aims to support clients across the globe in achieving their marketing goals.

The 2026 Sales and Marketing Excellence Award signifies not only recognition but also an inspiration for BIGO Ads to continue its mission of pioneering growth in the advertising technology sector. The company’s forward-thinking approach positions it to be a leader in promoting efficiency and effectiveness in advertising, equipping businesses with the tools they need to succeed in an ever-evolving digital landscape.

As BIGO Ads moves forward, it remains committed to its innovative roots, promising to embrace new challenges and opportunities in advertising technology, ensuring that clients can continue to achieve their advertising and monetization goals in a measurable and impactful manner. This award serves as a catalyst for BIGO Ads to further enhance its capabilities and pursue strategic partnerships that drive value for all stakeholders in the advertising ecosystem.

In conclusion, BIGO Ads’ recognition with the 2026 Sales and Marketing Excellence Award underscores its position as a trailblazer in the advertising space. The future looks bright as it gears up to lead the charge towards more accountable and performance-driven advertising solutions for a dynamic market.