#Japan #Tokyo #UV Protection #ZAMST #WIDE SUNSHADER

ZAMST Unveils WIDE SUNSHADER for 2026

Japanese SigmaMax Corporation, the company behind the sports support and care product brand ZAMST, has announced the return of its popular foldable umbrella, the WIDE SUNSHADER, for 2026. Measuring a generous 130cm in diameter, this umbrella aims to provide ample shade, particularly beneficial for outdoor sports enthusiasts. It will be available on the ZAMST official online store starting on April 14, 2026, with physical sales commencing at various dealerships later in the month.

The Need for Shade in a Warming Climate

The increase in summer heat has heightened the risks of heatstroke, with the Japanese government reporting an alarming rise in the number of emergency transportations related to heat illness. In the first half of 2023, over 100,000 individuals were treated for heat-related conditions, marking a record high. With predictions of another excessively hot summer ahead, effective heat protection strategies are becoming increasingly vital for outdoor activities.

Additionally, environmental studies indicate that UV radiation begins to peak in spring and remains particularly strong from June to August. During this period, outdoor sports events and activities escalate, emphasizing the necessity of sun protection and shade from early on.

The Ministry of Health, Labour and Welfare advocates for preventative measures against heatstroke, encouraging the public to utilize shaded areas and umbrellas as effective means of avoiding excessive heat exposure.

The Popularity of the WIDE SUNSHADER

Acknowledging the heightened demand for effective sun protection, ZAMST debuted the WIDE SUNSHADER in 2024, and the umbrella quickly gained popularity among spectators attending outdoor sports events. Users expressed appreciation for its ability to provide a cool, shaded environment even on scorching summer days. The size is not only ideal for one person but spacious enough for two, making it an ideal choice for couples and families out in the sun.

In light of the anticipated surge in outdoor sports and events for 2026, the decision to reintroduce the WIDE SUNSHADER seeks to support customers in their quest for reliable heat and UV protection.

Product Overview of the WIDE SUNSHADER

• - Dimensions: Free size with a 75cm main bone and a diameter of 130cm. The umbrella closes to a compact 41cm for convenient storage.
• - Color: Silver
• - Weight: 525g, comparable to a single water bottle
• - Retail Price: 5,500 yen (including tax)
• - Availability: Available on ZAMST online and in sporting goods stores across Japan. Supply is limited, and items may sell out.

Key Features

1. Compact Design with Large Coverage: Despite being foldable, the umbrella expands to an impressive 130cm, easily accommodating personal belongings like backpacks.

2. Superior UV and Heat Protection: Equipped with UV cut rates and shade rates exceeding 99.9% and a UPF rating of 50+, this umbrella offers excellent protection against harmful UV rays, making it ideal for outdoor activities. The water-repellent fabric also offers versatility, allowing use in varying weather conditions.

3. Portability: At just 525g, the WIDE SUNSHADER easily fits into backpacks or tote bags, enhancing its convenience for users venturing out to sports activities or events. The umbrella comes with a protective case to keep belongings dry during transport.

About ZAMST

ZAMST was established in 1993 by Japanese SigmaMax Corporation, which specializes in orthopedic medical equipment. The brand aims to support athletes by providing high-quality sports care and support products, continuously applying medical knowledge to improve athletic performance.

Partner Sports and Athletes

ZAMST endorses a wide range of athletes across many sports, including volleyball, basketball, soccer, tennis, marathon running, gymnastics, and golf. By aligning with talented athletes and teams, ZAMST remains committed to pushing the limits of sports performance.

The WIDE SUNSHADER is more than just an umbrella; it embodies ZAMST's dedication to athlete wellness and performance. For those looking to stay cool and protected in the sun, the WIDE SUNSHADER is an essential tool for the summer of 2026 and beyond.